In this article I give you my 5 basic tips for social media greatness. The tips may seem simple, but they take careful thought and effort to implement. 1. Know your Audience I can’t stress enough how important it is to know your audience. If you own an ice cream Facebook fan page, but all […]
Read More →There is a lot you can learn about social media from Big Brands. Below is a list of 17 Things You Can Learn About Social Media From Big Brands 1. Be timely The lights went out during the 2013 Superbowl. Although the Oreo Facebook Page is managed by an Ad Agency, they were extremely timely […]
Read More →In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good […]
Read More →Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your […]
Read More →If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering […]
Read More →When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined […]
Read More →I’ll be honest, I work really hard at getting people to subscribe to my blog, but I rarely subscribe to others. I don’t have a connection with them when they auto send me their most recent blog post, which I am also guilty of. I can’t remember where I read this, but the tip said […]
Read More →Update: 8.17.13 Facebook changed the look and feel of the settings since this article was originally published. Step 1: On your page. Click Edit Page at the top of your admin panel. Make sure you are logged in as yourself, and not your page. Step 2: Select Merge Pages and click Merge duplicate Pages Step 3: Fill out the […]
Read More →I am giving away a free seat to my social media online course. Each course will have a max of 9 classmates and you’ll be able to ask me questions once the course is over. If you have already signed up for the course, and win the giveaway, you’ll get a refund. As a winner […]
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