Results for category "Social Media Strategy"

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Guest Blog for sociallygold

SociallyGold is looking for guest bloggers that can write on topics of SEO (Search Engine Optimization), Blogging Tips and Tricks, Audience Engagement and Social Media Strategy.

What types of posts is SociallyGold looking for?

Your post will likely by accepted if it is a detailed “how to” with images/screen shots or social media strategies that worked well or social media strategies that didn’t work well. It can be a strategy that you implemented, or one that you have witnessed.

Other topics can include…

  • Third party tools
  • New features of an existing social network
  • Case studies related to Facebook or Twitter advertising
  • Crowdfunding strategies
  • New social networks
  • Social networking mobile apps
  • YouTube marketing
  • Opinions and editorials regarding changes to a social networks (Positive or Negative)

Please keep in mind…

You may include a link to your website, but please do not include affiliate links.

Please fill out the form below and we’ll be in touch…

Top 13 Reasons to Use Eventbrite for Events

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Eventbrite is a robust web based event management software that will help you manage ticket sales, promotion, information collecting and more for your event. In this post, I’ll share my top 13 reasons to use Eventbrite for events.

I’ve written about using Eventbrite to get accurate RSVPS before, but this post will go more in depth about its features as well as a way to save $100 in fees for new members. Keep reading for that.

Free to use if you are not collecting money

I first started using Eventbrite as a non-paying user when I was organizing weekly dinners for college students. Using Facebook events never yielded accurate RSVP lists and I knew there had to be a better way. Eventbrite is free to use if you are not collecting money for your event.

Social Media Promotion Tools

Eventbrite integrates with Facebook and will tell event goers which of their friends will be attending the event as well.

Eventbrite facebook promotion

Eventbrite Social Steam

As an event organizer, when you link your social media accounts (Twitter or Instagram) you can pull in photos posted during or after your event using your event hashtag.

Eventbrite social stream

Embed event widgets on your website

If you prefer to link invitees to your website, you have a few options of how you can embed Evenbrite buttons…

Eventbrite Embed Widgets

Easily email event attendees 

Eventbrite makes it easy to communicate with your event attendees with a built-in email system. A reminder email is automatically generated, which sends 24-hours prior to to the start of your event.

You can also modify the auto-mated response that is sent to the registrant.

Eventbrite Email Tools

Discount codes

As an event marketer, you may need to incentivize people to attend your event with a discount. I offer discounts to subscribers of my blog for my social media trainings.

Affiliate Program

Eventbrite has a built-in system to encourage your event goers to encourage their friends to sign up as well. You can set a monetary incentive for friends to invite friends. I suggest adding a link to the affiliate program in the automated response email sent to registrants once they sign up. I only do this for paid events.

Credit Card Processing and Eventbrite Fees

PayPal

The PayPal processing fee is 2.9% plus $0.30 per transaction in USD (fees vary by country/currency and are subject to change at PayPal’s discretion).

Eventbrite

The processing fee is just 3% of the value per transaction in U.S. dollars (3.5% internationally), and all fees are collected automatically (no monthly invoices to pay).

Example:

$100 in sales – 10 tickets sold for $10 each

With PayPal you’ll Pay $5.90 in processing fees

2.9%*$100 = $2.90 + $0.30*10 = $5.90

With Eventbrite you’ll pay $3 in processing fees

3%*$100 = $3

Whichever service you decide to use to process payments, you are still responsible for Eventbrite fees, which are separate from credit card processing fees. 

Eventbrite Fees

$100 in sales – 10 tickets sold for $10 each

Eventbrite charges 2.5% of the ticket price and $0.99 per ticket sold. 

2.5%*$100 = $2.50 + $0.99*10 = $9.90

Total fees with PayPal fees and Eventbrite fees = $5.90+$9.90 = $15.80

or

Total fees with Eventbrite credit card processing and Eventbrite fees = $3+$9.90 = $12.90

If you use Eventbrite to process payments while using Eventbrite, you’ll pay less in fees then what you would pay by using PayPal. 

Payout

Eventbrite will direct deposit into your bank account 5 days after the event is over. Once you have received your payout, you won’t be able to use Eventbrite to refund any tickets.

Reserved Seating

A new feature to Eventbrite will let you have registrants pick their seats, similar to picking one on an airplane or for a concert.

Save $100 in Eventbrite fees

First time Eventbrite users can save $100 in fees with this promotional offer. 

If you need help setting up your first paid Eventbrite event, contact me and I’ll help you set it up or I can look it over to make sure you are using it effectively. Contact me to learn more. 

Eventbrite Non-Profit Discount

If you’re a 501 (c ) (3) organization, you are qualified to receive a reduced service fee of 2.0% + $0.99 per ticket. Standard credit card fees still apply.

Want to learn more about Eventbrite?

I’m hosting a free “How to use Eventbrite” webinar on September, 17 2014 at 7:30pm EST. Register now because this webinar will fill up fast! 

Social Media 102 – Expert Social Media Tips Webinar

social media 102 feat-01This video is a preview of my Social Media 102 – Expert Social Media Tips Webinar. Want to skip the preview? Download the full Social Media Webinar.

The full Social Media Webinar Covers…

  • New Trends in Social Media
  • Instagram Pro Tips
  • Social Media Contests
  • Twitter Analytics
  • Easy Graphic Design Tools
  • Website tools
  • Changes to Facebook Events
  • Changes to the Facebook News Feed

Download the social media training for a 15% discount. If you would like a more basic training, check out my introductory social media training.

Facebook News Feed Takes On Click Baiting

The Facebook News feed is taking a stand on click baiting today. Click baiting is when a page uses an engaging headline that keeps the user wanting more. Facebook wants users to know what they are clicking, so these types of posts will not be shown as often.

Today Facebook announced that they will punish posts with an image and a link in the description. Instead, you should post the link, let Facebook generate the thumbnail and go from there.

If you continue to post photos with a link, you’ll start to see diminished reach. Facebook is striving to make the user experience better by showing more of what you enjoy. The more you enjoy your experience, the longer you will spend using Facebook and the more ads you will see.

Facebook is taking its cues from a survey and feedback from users. Posts with attractive headlines and poor content will be seen less and less. Currently, these types of posts get increased engagement because of their engaging headlines and the curiosity of users.

Facebook is also measuring the amount of time a user spends on a web page outside of Facebook to determine the quality of the content. The longer you are away, the better Facebook will think the content is. The News Feed will also see if you like or comment on a post after returning from the outside website. Posts that keep users away from Facebook longer and receive a like, comment or share after they return, will be rewarded the most.

Does that mean you should be writing longer articles? Perhaps. Longer articles are also weighted favorably by Google in regards to search engine optimization. Try 250-300 words at a minimum.

If you produce good content, Facebook will reward you. If your post does not receive any likes, shares or comments, Facebook will deem it as poor content.

Pro Tip: At the bottom of your article include “If you are reading this article from Facebook, tell me you enjoyed it with a like, share or comment.

What do you think about this change to the News Feed. Let me know on Facebook. :)

 

3 Expert Ways To Engage Your Fans on Twitter

Twitter_bird_logo_2012

 

A Sweet Way To Engage Twitter Fans

Here’s a few valuable ways to engage your fans on Twitter. A well-organized social media strategy does not come easily to all brands, but some just get it. In this post, I’ll share three interactions I’ve had on Twitter and what you can learn from them. My number one rule for being social media successful is the ability to engage your fans.

Asking trivia questions is a great way to engage your fans, which is a trend I have been seeing a lot of lately. Let’s start with Publix, my local grocery store, who asked a trivia question about their owner.

 


I’ll give kudos to Publix for their ability to engage me, but I was disappointed with their response when I asked if I won anything. I do want to point out that their commitment to customer service is fantastic. I’ve had a few problems with their online deli ordering lately, but their social media team was quick to respond and they even sent me a $10 gift card for my trouble. I had another online ordering problem a few weeks later, tweeted them about it and they had the manager call me.

No gift card the second time, but I appreciate their attentiveness to customer service. Needless to say, I googled the answer to the trivia question and they did have a cutesy response letting me know I was right (thanks Wikipedia), but I would have enjoyed winning something for my efforts. If anyone from Publix reads this, can I suggest you offer social media dollars for trivia questions like this? Your fan base would grow exponentially if fans knew they could earn discounted groceries and incentives. I’d be happy as a customer and as a social media enthusiast.

The Sweet Stuff

This is the best way to engage your fans on Twitter I’ve seen. Citrix, the makers of GoToMeeting, the software I use for my social media trainings and coincidentally headquartered in the next town over, deserves a medal for how they engage their fans on Twitter. Citrix also tweeted a trivia question, on Throw Back Thursday (brownie points for that), of an advertisement from many years ago which included fax instructions.

 

I didn’t google it this time, but my first few guesses were wrong. I took a closer look at the image and saw a 95 in the corner, so I tweeted another guess. The next day, Citrix tweeted that another user and I got it right. Sweet!

The other user beat me to it and asked Citrix (“and we win a….?)” I jokingly asked for a free year of the webinar software I mentioned. The other user already had that, but Citrix did have something better in mind. Also, kudos to GoToMeeting for jumping in on the conversation too. It could be the same person managing both accounts, but still, it’s a great way to engage fans on Twitter.

What I won

I thought it was a joke and that I was just going to get a picture of a cupcake, but au contraire! I am physically getting a cupcake in a jar, mailed to me, courtesy of Citrix and GoToMeeting.

Enter TwitGift

I really thought it was a joke, especially because of my recent Twitter trivia experience with Publix. I clicked the link in the tweet, and was asked for my address, and boom, my cupcake in a jar is on the way to me at work. I wonder if it’s from Wicked Good Cupcake?

TwitGift is a service that allows companies to send gifts to their fans on Twitter. They seem to be in a beta program right now, but this is an unusual, fantastic, amazing and wonderful way to engage an audience on Twitter. I did some research and Citrix uses this often, especially if a customer has a complaint.

Image Credit: Twitgift.me 

What amazes me is that Citrix, a tech company, sends me a cupcake in a jar for getting a trivia question right, but Publix, a grocery store, didn’t send me anything. Thanks for spoiling me Citrix, now I’m going to expect a cupcake in a jar from every trivia question I get right. Kudos to you for knowing how to engage your fans on Twitter. I’m going take a photo of my own cupcake when it arrives, post a thanks and a link to this post.

The $12, which is peanuts to a tech company, will pay dividends on the word of mouth front. This post is exhibit A of the payoff their TwitGift purchase has given them.

Honorable Mention

At every Miami Marlins home game, they run a promotion called #TweetYourSeats. They ask fans to tweet their seat location at a given time during the game. Their social media team picks a few winners and offers them “social media dollars”. The dollars can be used to purchase concessions throughout the stadium. I’ve won a few times now and it’s always fun knowing the beer I’m drinking was sourced via a tweet. Thanks social media!

 

 

These examples are fantastic ways to engage your audience on Twitter.

Guest Post: 6 Tips to Make Your Facebook Page as Efficient as Ever

facebook-logo-1

Facebook has changed. Many think not for the better. But Facebook obviously thinks differently. And we all better get used to it.

Welcome to spring 2014, where we can now write the eulogy of Facebook’s “free lunch” era. What do I mean by that? Well, we’ve all heard the saying “there’s no such thing as a free lunch.” Yet for Facebook’s existence up until now, “free lunch” actually was aplenty for all.

That’s because organic page reach was high. There was a relatively low barrier to entry. Overnight, any Facebook page could become the next big hit. Any page probably had some pretty good engagement numbers on any average post.

But that is no longer the case. You’ve by now likely seen the articles about Facebook’s strategic changes and how that is affecting organic page reach. Here are just a few links from around the web:

Why Facebook is Laughing All the Way to the Bank
Your Brand Posts Are Fading On Facebook
The Free-Marketing Gravy Train Is Over on Facebook
Facebook Is Ending the Free Ride

From October 2013 to February 2014, Facebook organic page reach dropped from 12% to 6%. It will continue to drop and dramatically so. Over time, this number will get closer and closer to zero. That’s reality. It’s Facebook’s prerogative to monetize its product. This was undoubtedly inevitable.

We can’t be sad about it. Instead, we – as managers of small-scale Facebook pages – must be proactive. There are action steps we all can take to make our pages more efficient and encourage as much engagement as possible, at low costs. Just like the olden days.

Here are my top six tips on how to make your Facebook page as efficient as ever, given the changing dynamics of organic page reach:

1. Engage with your posts with your personal account. This is an absolute no-brainer. Facebook’s computing algorithm views favorably posts that already have engagement. This is how certain items go viral. By just regularly sharing, liking and commenting on your own page’s posts with your own account, you’re getting an easy bonus point (or two or three). Do this often.

2. Ask other people to also engage with your page’s posts. Same reasons apply! You should plant occasional seeds with friends, colleagues, board members and more to have them also engage with their shares, likes and comments. These are such easy, easy tasks. You should never have an important Facebook post end up with little-to-zero engagement. That’s your own fault for not engaging yourself and directly asking others to do so as well.

3. Use photos as often as possible. Photos are vitally important on all social media entities in 2014. Facebook made changes not too long ago that hurt “text-only” posts, an under-appreciated wild card of the olden days. Nowadays, never do that. Every post should have a graphic of some kind. Don’t have one that relates? Use an organizational one! Anything counts.

4. Scratch that: Use good photos as often as possible. Well, more specifically, you should strive to only use good photos. What do I mean by that? Use high-resolution photos with real-life smiling people. These individuals should be as excited as you are to share the word about your organization. Check with them first to make sure they like the photo. Make sure the lighting is good, the background is not too boring and as always, have fun!

5. No ugly links. I see this way, way, way too often. That’s unacceptable in 2014. This item should definitely have been on my social media pet peeves list. I’m not sure how it didn’t make the cut. On Facebook nowadays, links load up with thumbnails and website previews. That means you can then delete the text of the link. Always do that. If the link still looks funny or ugly, use a link shortener, such as bit.ly. That should be a regular option too when using photos (!).

6. Keep it simple. Don’t try to do too much at once. As I urged in my last Socially Gold guest post: The No. 1 rule is to be consistent. If the contents of a potential post seem too crowded, split it into multiple posts. When you just have 10-15 minutes of down time, schedule a few posts for the week. Make it easy on yourself. Be direct, clear and concise with any possible calls to action.

As with all social media entities, a Facebook page can’t simply portray a boring and robotic view of your organization. Best practices would encourage page managers to be witty, show personality and display creativity. There are ways to do that, while also not limiting your audience or being too overly political.

There always is a fine balance to play as the manager of an organization’s external image on Facebook. One can never understate the importance of risk management and this especially relates to social media in 2014. Any post can still go viral; and that’s not necessarily a good thing if you’re not careful.

Now that Facebook has been so heavily saturated with more users and more pages, page managers should temper their expectations. Just by creating a Facebook page and posting some bland status, you won’t immediately be inundated with new sales, new customers or any added visibility.

Facebook ads – the ultimate antidote to declining organic page reach – might not be realistic for your organization. You might not have a large enough advertising budget (or one at all). These ads also might not be that good of a value for you. Every situation is different.

But for now, you should at least start by controlling what you can to make your Facebook page’s presence as efficient as possible. That’s all you can directly affect. And there still are plenty of ways to do what you can to grow your page. The tips above are a great place to start.

Jacob Rosen is the Development Associate for Hillel at Kent State University. He can be found on Twitter in two locations: @WFNYJacob, where he tweets about Cleveland sports and sports analytics; and @udjrosen, where he tweets about Northeast Ohio, the media industry and other whimsical things.

Jacob is a contributor at WaitingForNextYear.com and SportsAnalyticsBlog.com. He has professional media relations experience in Minor League Baseball. He also was the editor-in-chief of his college’s newspaper and has been an active social media user (and critic) for years and years.

Updates to Twitter for Mobile Devices

Twitter made updates to their mobile app this week regarding how you share photos. These Twitter updates will make the sharing of photos more social…and awesome!

[Tweet "These Twitter updates will make the sharing of photos more social...and awesome! sociallygold.com/updates-to-twitter-for-mobile-devices via @socially_gold"]

 

“We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet.” says Twitter.

 

New Features

  • You can tag up to 10 people in a tweet, without sacrificing any characters…WHO HOOO!!!
  • You can upload up to 4 photos in a tweet, which automatically creates a collage. This feature is currently available on iPhone and will soon come to Android and twitter.com.

Here is an example of a tweeted photo with multiple people tagged in it.

The large text in this photo was created by covering the camera in Snap Chat, creating a black screen and then taking a screen shot. 

How can you use this?

This update is exciting for brands because it will allow you to create more engagement around your photos. Also, it will encourage you to post your photos on Twitter, rather then via Instagram and then shared to Twitter.

I always recommend that you shouldn’t share photos on multiple social networks, you want to give a reason for your fans to follow you on both. They are likely to get annoyed if you are posting the same photos multiple times.

What’s your take?

How do you feel about these new features? I’d love it if you shared how you are going to implement this in the comments, so others can learn from what you’re thinking.

I’ll start…This will be really helpful if you are live tweeting an event. You have the ability to create real-time engagement by tagging up to 10 users in a photo, you’ll need to know their name (or username) to tag them of course.

Now it’s your turn to share some potential ideas for these new features. Scroll down and share an idea or two. Also, don’t forget to share this post with friends.

W Hotels Offer Social Media Concierge for Weddings

Social media concierge wedding

As someone who is engaged, aaaaand all about social media, I just had to blog about this. W Hotels is now offering a social media concierge add-on to their wedding packages for $3,000. Their “social media expert” will tweet, vine, post on facebook, pin, instagram and blog your special day. They’ll also come up with a custom hashtag for your wedding too.

Think of this service as a social media play-by-play for your holy matrimony. This isn’t just a “day-of” service. Your concierge will create a Pinterest board to inspire your guests to buy you gifts.

If you’re interested in such a social media service for your wedding, for much cheaper then $3,000, you can check out my social media services page.

What’s your take on the W Hotels adding a social media concierge service? Would you drop $3,000 to have your wedding documented on social media? Let me know in the comments.

 

 

Mutt Bombing: A Pawsome Use of Instagram

My new favorite Instagram account has to be DallasPetsAlive and their Mutt Bombing Project. This is by far one of the best marketing/Instagram campaigns I have seen from a shelter, let alone any organization.

Mutt Bombing is similar to photo bombing. It happens when someone (in the case a dog) gets into your photo without you realizing it. They post mutt bombed images on their website, Facebook, Twitter and Instagram with an adoptable dog added to the photo. They tag the original poster on Instagram and add comedic captions to show them what happened to their photo. Genius!

 


On the Mutt Bombing website, each photo has a link to Dallas Pets Alive where you can adopt the mutt in the mutt bomb. If the mutt is still available, you’ll get a direct link to that dog. If the dog found his/her forever home, you’ll get a link to their over animal listings.

I couldn’t be more impressed with this campaign, especially because it has a meaningful cause. Kudos to you Dallas Pets Alive and your Mutt Bombing Project. I also gotta show some love for their Mutt Bomb Machine, which helps them with all their Mutt Bombing. It’s a tough gig, but someone has to do it.

Also, more kudos to them for being exited about this blog post.


 

If you enjoyed this article, please share it. You can learn more about the project by visiting Muttbombing.com

Photos Courtesy of Muttbombing.com

10,000 Likes Gets URJ Camp Kalsman a Baby Goat

You have to give credit where credit is due, and the credit goes to URJ Camp Kalsman Assistant Director, Sarah Mood. Sarah is on a mission that may seem impossible. Her mission is to get 10,000 likes on her photo so her summer camp can get a baby goat for their farm.

Why is this important?

Normally I wouldn’t blog about something like this, but here’s why I am. Sarah isn’t trying to get 10,000 likes for the heck of it. She is doing it to not only get a goat, but also to teach her campers a lesson about overcoming challenges. I spent a few summers at a sister camp to URJ Camp Kalsman, which is another reason why I want to help Sarah reach her goal. Social media + camp? I just had to blog about it.

The below is an exerpt from the URJ Camp Kalsman blog.

Why 10,000 likes? It’s not that URJ Camp Kalsman doesn’t have the funds for a baby goat, or even that adding goats to our farm is something Director David Berkman is completely opposed to, instead it is that I believe in challenging the ‘impossible.’ (And if a cute baby goat is the prize for doing so, I think it’s a win-win situation!) Overcoming challenges is a value we teach our campers each summer. We tell them, “I understand that being away from home seems impossible, but think of all the amazing opportunities you have at camp,” or we say, “I know that climbing to the top of the tower feels impossible, but try taking it one step at a time. See where you can get.” We don’t expect every camper to overcome their personal ‘impossible,’ but we encourage them to try. David certainly doesn’t expect me to get 10,000 likes on a picture, but he’s the kind of guy who will pat me on the back and say, “Go for it!” He’ll respond to my updates on my progress with a smile.

Sarah is working hard on Twitter to get to her post the necessary Likes.

 


 

 

It would mean a lot to me, Sarah, and the URJ Camp Kalsman community if you LIKED their post, shared it, texted it and emailed it so they can reach their goal. Normally the SociallyGold tagline is “Turn Your Social Media Into Gold” but for this post, it’s “Turn Your Social Media Into Goats.”

Sarah’s Facebook post has 2,990 likes, 60 comments and 288 shares at press time of this article.