In this article i’ll share a case study on how to run a Pinterest Contest. Facebook Promotion Guidelines do not allow you to use its functionality to run a contest, so I resorted to Pinterest instead. This contest called out for the residents of the apartment management company I work with to submit their home work [...]
In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering [...]
When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined [...]
I’ll be honest, I work really hard at getting people to subscribe to my blog, but I rarely subscribe to others. I don’t have a connection with them when they auto send me their most recent blog post, which I am also guilty of. I can’t remember where I read this, but the tip said [...]
I recently learned that you can merge Facebook pages via the admin section. Facebook makes this available for Pages that represent the same thing and have similar names. You’ll only be able to merge the page with fewer Likes into the page with more Likes. This post will help you if a duplicate page was created [...]
I am giving away a free seat to my social media online course. Each course will have a max of 9 classmates and you’ll be able to ask me questions once the course is over. If you have already signed up for the course, and win the giveaway, you’ll get a refund. As a winner [...]
In this post I’ll share a way to use a Facebook engagement trick to engage your audience, promote a new offer and to gain new fans using social media. The apartment communities that I post for run referral bonus incentives to current residents who refer their friends. In the below example, the community is offering [...]
Good news! You can now directly reply to comments on Facebook once you enable the function. This message above did not appear on all of my Pages, so they may be rolling it out slowly. There were ways to “reply” to comments before, but this is a direct way to alert those that comment that you have [...]
The influence of social media is extremely powerful. I have bought three products online that my friends have recommended. I wanted to write a post that could apply to everyone, and not just do a product review of the items iv’e bought. In this post, I’ll share how social media influences purchasing decisions and how [...]
In this post I’ll explain how to optimize your Facebook events to get the most attendance and to have your event go viral. This technique will take some time to implement, but it will pay off in the end. The below is example is from Metro Chicago Hillel and their event for a Chicago Cubs game. I [...]
Third party posting tools like Hootesuite allow you to schedule facebook posts in advance, post on multiple pages at once and even monitor your feeds within their dashboard. It isn’t proven, but I am convinced that using these third party tools stifle your Reach when it comes to Facebook engagement. The below are images posted within [...]
Each week I’ll share a quick social media tip in one minute or less. This week’s video was an impromptu one because I am traveling in Atlanta for Gables. I also made this video with my iPhone using the Capture App. Any one can implement these tips and I hope you find them useful. Enjoy!
This article will be a how to for Facebook Pages. If you already have a basic knowledge of what a Facebook Page is, scroll down to the bottom of this article for my top Facebook articles. A Facebook page is a means of communicating with your brand or organization’s fans. A Facebook page is meant to give a glimpse into [...]
Live Course Times (You’ll be asked which course you would like to sign up for when registering.) Sunday, May 26th 10am EST You can also download the recorded session if you prefer. Have a question about the course? You use social media all the time, but do you know how to use it strategically? Register [...]
I'm a social media and tech community manager with a passion for using my social media skills for good. Read More about me!
How to Run a Pinterest Contest
In this article i’ll share a case study on how to run a Pinterest Contest. Facebook Promotion Guidelines do not allow you to use its functionality to run a contest, so I resorted to Pinterest instead. This contest called out for the residents of the apartment management company I work with to submit their home work [...]
How to Increase Facebook Reach
In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]
Social Media Campaign Case Study
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
I love speaking in front of people. No crowd is too too big! I have done social media trainings for - Hillels of Baltimore - Texas Hillel Possible Topics:
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![[INFOGRAPHIC] Social Media Quick Tips](http://sociallygold.com/wp-content/uploads/2013/04/20130418-085438-315x157.jpg "[INFOGRAPHIC] Social Media Quick Tips")
![[INFOGRAPHIC] Social Media Quick Tips](http://sociallygold.com/wp-content/uploads/2013/04/20130418-085438-150x150.jpg "[INFOGRAPHIC] Social Media Quick Tips")
