Social Media Strategy


Social Media Strategy

Facebook News Feed Takes On Click Baiting

Facebook News Feed Takes On Click Baiting

The Facebook News feed is taking a stand on click baiting today. Click baiting is when a page uses an engaging headline that keeps the user wanting more. Facebook wants users to know what they are clicking, so these types of posts will not be shown as often. Today Facebook announced that they will punish […]

3 Expert Ways To Engage Your Fans on Twitter

3 Expert Ways To Engage Your Fans on Twitter

  A Sweet Way To Engage Twitter Fans Here’s a few valuable ways to engage your fans on Twitter. A well-organized social media strategy does not come easily to all brands, but some just get it. In this post, I’ll share three interactions I’ve had on Twitter and what you can learn from them. My number one […]

Guest Post: 6 Tips to Make Your Facebook Page as Efficient as Ever

Guest Post: 6 Tips to Make Your Facebook Page as Efficient as Ever

Facebook has changed. Many think not for the better. But Facebook obviously thinks differently. And we all better get used to it. Welcome to spring 2014, where we can now write the eulogy of Facebook’s “free lunch” era. What do I mean by that? Well, we’ve all heard the saying “there’s no such thing as a […]

Updates to Twitter for Mobile Devices

Updates to Twitter for Mobile Devices

Twitter made updates to their mobile app this week regarding how you share photos. These Twitter updates will make the sharing of photos more social…and awesome! These Twitter updates will make the sharing of photos more social…and awesome!…Click To TweetPowered By CoSchedule   “We’re rolling out two new mobile features that make photos on Twitter […]

W Hotels Offer Social Media Concierge for Weddings

W Hotels Offer Social Media Concierge for Weddings

As someone who is engaged, aaaaand all about social media, I just had to blog about this. W Hotels is now offering a social media concierge add-on to their wedding packages for $3,000. Their “social media expert” will tweet, vine, post on facebook, pin, instagram and blog your special day. They’ll also come up with […]

Mutt Bombing: A Pawsome Use of Instagram

Mutt Bombing: A Pawsome Use of Instagram

My new favorite Instagram account has to be DallasPetsAlive and their Mutt Bombing Project. This is by far one of the best marketing/Instagram campaigns I have seen from a shelter, let alone any organization. Mutt Bombing is similar to photo bombing. It happens when someone (in the case a dog) gets into your photo without you […]

By February 12, 2014 4 Comments Read More →
10,000 Likes Gets URJ Camp Kalsman a Baby Goat

10,000 Likes Gets URJ Camp Kalsman a Baby Goat

You have to give credit where credit is due, and the credit goes to URJ Camp Kalsman Assistant Director, Sarah Mood. Sarah is on a mission that may seem impossible. Her mission is to get 10,000 likes on her photo so her summer camp can get a baby goat for their farm. Why is this […]

By February 10, 2014 0 Comments Read More →
More Ways to Recruit for Taglit-Birthright Using Social Media

More Ways to Recruit for Taglit-Birthright Using Social Media

Last year I wrote an article about how to effectively use social media to recruit for Taglit-Birthright, the free 10-day trip to Israel for Jews between 18-26. Today, I hosted a 1-hour training for the University of Texas Hillel and came up with even more ways.     Flappy Bird Parody Ad Flappy Bird, the […]

By February 9, 2014 0 Comments Read More →
Social Media Quick Tip: Ask and You Shall Receive

Social Media Quick Tip: Ask and You Shall Receive

There is a game that I like to play when I host an online social media training and it involves asking for likes. I encourage attendees to mention that they are at a social media training and they are looking for x amount of likes on their status. Not everyone does it, but the ones that […]

By February 9, 2014 Read More →
How to Use Goo.gl to Shorten URLs and Create QR Codes

How to Use Goo.gl to Shorten URLs and Create QR Codes

Goo.gl is a service from Google that let’s you shorten URLs, track them and create QR codes. In this post, I’ll show you how to use the service and give you ideas of what you can use it for. You may be familiar with shortened URLs from their popularity on Twitter and Facebook. I’ll cover […]

By February 1, 2014 0 Comments Read More →
Tip of the hat to Arby’s Social Media Team

Tip of the hat to Arby’s Social Media Team

If you watched the Grammy’s on Sunday, you saw a lot of action. One of the biggest headlines was singer/songwriter Pharell’s hat. If his goal was to make a fashion statement, he definitely did that…and more! He wore a top hat that looked similar to what a forest ranger would wear. It also looked similar […]

By January 28, 2014 0 Comments Read More →
12 Social Media Tips for Non-Profits

12 Social Media Tips for Non-Profits

Utilizing social media to tell your non-profits’ story is a fantastic way to build community, but are you doing it right? Let me guess, you have many hats within your organization and you wish you had MORE time to manage your non-profit’s social media pages. In this post, I’ll give you 12 tips to help […]

3 Mobile Photo Editing and Sharing Apps

3 Mobile Photo Editing and Sharing Apps

Follow @Socially_Gold The internet is making it easier for you to edit and share your photos for social networks these days. Below is a list of a few that I have comes across. Pic Stitch The name of this app says it all. You can stitch pictures together making it easy to share multiple photos […]

By December 3, 2013 0 Comments Read More →
Social Media Success Story: Ask Big Questions – Virginia Tech

Social Media Success Story: Ask Big Questions – Virginia Tech

Ask Big Questions is an on campus organization that helps college students get to know themselves and their peers through asking life’s Big Questions. A Big Question anyone can answer, which differs from a hard question. A hard question takes prior knowledge and expertise to answer. As my regular readers know, I consult Ask Big […]

By October 19, 2013 2 Comments Read More →
Social Media for Social Change

Social Media for Social Change

Earlier this year, I attended a training for Ask Big Questions, a non-profit that I work with on their social strategy. At that training, a student I met connected me to Professor Don Stanley from the University Of Wisconsin via Twitter. Don and I spoke on the phone about his class, informally titled Social Media […]

By October 10, 2013 0 Comments Read More →
[HOW TO] create Friend lists on Facebook

[HOW TO] create Friend lists on Facebook

Facebook lets you exclude certain people from seeing Facebook posts, but you’ll need to create a friends list first.  This tutorial will show you how to create friend lists on Facebook so you can do just that. Let’s say you didn’t want it to be public that you despise onions (they don’t like me, if […]

Akron Aeros Find Success with Facebook

Akron Aeros Find Success with Facebook

Determining your social strategy can be difficult, but implementing one successfully can be even more challenging. This posts highlights the Akron Aeros Minor League Baseball Team, their new owner and how they used Facebook to build and engage their fan base. I got a chance to interview their owner via a friend’s introduction. Ken Babby, […]

Virginia Tech Hillel Leadership Dinner Recap

Virginia Tech Hillel Leadership Dinner Recap

Last night I was invited by Virginia Tech Hillel to speak at their 9th annual Leadership Dinner. The event was sponsored by Virginia Tech Hillel and Ask Big Questions at Virginia Tech. The theme of my presentation was leadership and how student organizations can better use social media to communicate with their members. In addition […]

By September 24, 2013 0 Comments Read More →