10,000 Likes Gets URJ Camp Kalsman a Baby Goat

10,000 Likes Gets URJ Camp Kalsman a Baby Goat

You have to give credit where credit is due, and the credit goes to URJ Camp Kalsman Assistant Director, Sarah Mood. Sarah is on a mission that may seem impossible. Her mission is to get 10,000 likes on her photo so her summer camp can get a baby goat for their farm.

Why is this important?

Normally I wouldn’t blog about something like this, but here’s why I am. Sarah isn’t trying to get 10,000 likes for the heck of it. She is doing it to not only get a goat, but also to teach her campers a lesson about overcoming challenges. I spent a few summers at a sister camp to URJ Camp Kalsman, which is another reason why I want to help Sarah reach her goal. Social media + camp? I just had to blog about it.

The below is an exerpt from the URJ Camp Kalsman blog.

Why 10,000 likes? It’s not that URJ Camp Kalsman doesn’t have the funds for a baby goat, or even that adding goats to our farm is something Director David Berkman is completely opposed to, instead it is that I believe in challenging the ‘impossible.’ (And if a cute baby goat is the prize for doing so, I think it’s a win-win situation!) Overcoming challenges is a value we teach our campers each summer. We tell them, “I understand that being away from home seems impossible, but think of all the amazing opportunities you have at camp,” or we say, “I know that climbing to the top of the tower feels impossible, but try taking it one step at a time. See where you can get.” We don’t expect every camper to overcome their personal ‘impossible,’ but we encourage them to try. David certainly doesn’t expect me to get 10,000 likes on a picture, but he’s the kind of guy who will pat me on the back and say, “Go for it!” He’ll respond to my updates on my progress with a smile.

Sarah is working hard on Twitter to get to her post the necessary Likes.




It would mean a lot to me, Sarah, and the URJ Camp Kalsman community if you LIKED their post, shared it, texted it and emailed it so they can reach their goal. Normally the SociallyGold tagline is “Turn Your Social Media Into Gold” but for this post, it’s “Turn Your Social Media Into Goats.”

Sarah’s Facebook post has 2,990 likes, 60 comments and 288 shares at press time of this article.