I always preach that Facebook Likes don’t matter, but I constantly see businesses and orgs posting about how many Likes they have. I also see posts on Facebook about how they need help to reach another Likes milestone. Asking for Likes doesn’t provide any value to your current fans. Are you upsetting them by always […]
Read More →Earlier I wrote an article about effective ways to use business to business social media to not only get new leads, but build in-person relationships with those businesses. Now that we have identified the strategy, I am going to explain how to measure the ROI (return on investment) of Business to Business Marketing. The strategy […]
Read More →Iv’e decided to implement a form of the scientific method with my social media strategy. I love writing in my blog and I have seen an upward trend in visitors from month to month, but only a slight increase. I want to keep this upward trend going and going, but I also want to test […]
Read More →Up until last night I have been very careful not to annoy my Facebook friends with all my social media postings. I realized that some of my friends actually would want to read what I have to say about social media. Last night I decided to leave the decision in their hands, by asking them […]
Read More →A lot of Facebook pages are missing the boat. They don’t know how to create a social media strategy, and they are on social media because they think they have to be. Social media is about building relationships, not earning money or getting butts in the seats. Once you establish a relationship with your fans, […]
Read More →Update 8.28.13 Facebook updated their policy to now allow you to run promotions directly on your Facebook Page without using an application. However, by not using a Facebook Application, you won’t be able to.. . Collect information . Use the Fan gate Check out the updated Facebook Page Guidelines to learn more. You may not […]
Read More →I research a lot of Facebook Pages, and I noticed that a lot are used as announcement boards and not conversation zones, which makes them easy to ignore, especially if those messages are constantly repeated. It’s important to have a social media strategy. 1. Asking Questions is the easiest way to enhance the conversation. Think about it, if […]
Read More →Guest Post By: Jacob Rosen Social media is one my favorite things about 2013. Whether it’s just passing lots and lots of time on Facebook or tweeting with fellow bloggers, I consider myself to be a bit knowledgeable about the subject – although not quite a guru. But still, many things tick me off in […]
Read More →This past weekend I went to Texas Hillel and gave a social media training session for their Israel Advocacy Team. My two hour session starts with an introduction to Twitter and Facebook as well as social media secrets. Take a look at the Prezi and you may even learn something new Social media articles […]
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