Results for category "Guest Posts"

7 Articles

Contribute to SociallyGold.com

Guest Blog for sociallygold

SociallyGold is looking for guest bloggers that can write on topics of SEO (Search Engine Optimization), Blogging Tips and Tricks, Audience Engagement and Social Media Strategy.

What types of posts is SociallyGold looking for?

Your post will likely by accepted if it is a detailed “how to” with images/screen shots or social media strategies that worked well or social media strategies that didn’t work well. It can be a strategy that you implemented, or one that you have witnessed.

Other topics can include…

  • Third party tools
  • New features of an existing social network
  • Case studies related to Facebook or Twitter advertising
  • Crowdfunding strategies
  • New social networks
  • Social networking mobile apps
  • YouTube marketing
  • Opinions and editorials regarding changes to a social networks (Positive or Negative)

Please keep in mind…

You may include a link to your website, but please do not include affiliate links.

Please fill out the form below and we’ll be in touch…

Guest Post: Post At Your Own Risk

By Howard Rudnick 

Today’s guest post comes from a recent college graduate and a former student of mine. Howard’s position is that you can post items on social media for the world to see, but you NEED to be careful with what you post! Howard takes the “poster beware” approach when it comes to his personal brand. Read on to learn more about Howard and his advice to his peers.

Howard is a recent graduate of Florida Atlantic University where he earned a Bachelor’s degree in Political Science. He is a brother of the Sigma Chi Fraternity. His aspirations in life are ambitious and hopes that he finds true success in all areas of his life. 

___________________________________________________________________________________________

Social media has taken over my life. My favorite show Parks and Recreation this past season had a priceless moment when the character of Tom Haverford was on a social media detox and then spoke this gem: “I wake up and check my Facebook, Twitter, Tumblr and Instagram.” This sounds awfully familiar doesn’t it? I know I’m guilty of being a slave to checking my social media accounts incessantly hoping to see something new and intriguing. Social media is a great way to stay in touch with friends, family members and those we put in the “other” column. It’s used to share funny memes and jokes and to learn of political movements and celebrity gossip. Continuously it can be used to network and make connections with people who live hundreds or thousands of miles away from us. It can also be used in a much different light.

It’s safe to say that the millennial generation and onward are reliant on social media to share their every last life detail. You can’t go anywhere nowadays without seeing someone taking a photo of their meal and then putting a nice filter on it and then seeing it on your Instagram feed. As a recent college graduate, I can say that social media use is a double edged sword. My years in undergrad (and even now) were spent updating my social media accounts with my exploits of my nights with friends and fraternity brothers. My peers did the same thing. One bad post or one bad photo can ruin your entire life. Nothing screams “bad decision” like taking photos at the local bar, especially if you’re underage, and even worse if you’re a part of an organization and you know better. There are too many people who I know who have received punishment and sometimes even excommunication from organizations because of their misdeeds they decided to share on their social media accounts. The line between appropriate and inappropriate has been so blurred by our undying need to willingly overshare with our friends and followers. Is it really appropriate to be posting photos of your friends passed out on the floor or in the bathroom, or you making out with some random stranger, knowing full well that those images are online forever? Like the old saying “think before you speak,” this generation should “think before they post” because the repercussions are only becoming worse.

The onslaught of oversharing on social media makes it easier for employers, universities and organizations to view employees, prospective employees and members and then make judgment calls on those individuals. Yes, you can make your profiles “private” but there are always ways to get around that. Your reputation can be ruined in one quick swoop if you’re not managing the content on your pages. I’ve seen friends and acquaintances miss out and lose opportunities because of what they’re posting, and I know that I’ve been looked over for positions because of my own personal postings. At the end of the day, if we’re not conscious of what is going on our social media pages, we may be digging ourselves into a hole we may never be able to climb out of.

While I’m an advocate of social media as a medium to stay connected with those who are important in my life, I also advocate that social media needs to be used wisely. Think twice before posting that photo or that tweet because you’ll never know who is going to see it. It’s okay to be young and have a good time, but there also has to be a level of accountability and responsibility that comes with it. Social media is a privilege, don’t abuse it. I’ve learned my lessons from social media and it’s my hope that my friends and peers can learn from other’s bad choices.

Crash My Event

A few weeks ago, I attended an event for the apartment management company I work for and met the team from Crash My Event. You’ve seen the old school photo booths, but Crash My Event puts a whole new spin on it, a social media spin. The Tampa , FL based company will happily crash your event with their new age photo booth. I asked Wendy from CME to highlight her business. Here is what she has to say.

– – –

Crash My Event started out of a love of all things creative and fun.  My business partner and husband, Reid, has been a professional photographer for many years with a quirky, photojournalistic style influenced by his out of the box thinking and his many years as a professional drummer.  We had both settled into the world of wedding photography for quite some time when we saw the first photo booth come on the scene.  We started with a make shift one of our own at weddings for fun, and as a little time progressed, as did the social media craze, the thought of uploading photos to social media, as opposed to a print that will more than likely get left behind or lost, seemed like a great idea.  After months and months of searching for something like this we could implement into our business, and not finding much of anything, we decided to do it on our own and partner with some very talented developers and business owners who joined the Crash My Event team.

Crasher Photo Booth

Social media is the heart of our business, and as we’ve seen it work for us, we want to help pass that on to other business owners and brands.  It’s really a win-win as our products are fun and interactive, while also getting out immediate social buzz about company brands at their location or event.  As more people dive into social media, it’s crucial for businesses to have a presence there.  One easy way to do that are fun photos.  Everyone loves looking at photos, they get a lot of attention, and once you add a clients branding, it becomes a great advertising tool.  We’ve actually seen people show up at an event, who have seen our branded photos online via their associates at some point, and we end up working with them because they remember how great the photos were and they just had to come and check it out.  In one instance we were doing a multi-day event, a group saw the photos on their friends Facebook page, and decided to come the second day to the event and support that brand.  This is just one example of social media doing its job and really working.

Whole Foods 1

As technology progresses so quickly, I’m sure we will see companies following suit and putting their own spin on it, but what we want to be known for is our integrity, close client relationships, customer service and our unique style.  We love being creative, fun and interactive.  That, along with promoting our clients brands and doing what it takes to see their campaigns succeed, is what matters most to us.  Our future plans are to continue this mission, while always progressing creatively; implementing the newest technology such as our RFID products launching soon, and listening to our customers needs in order to help them succeed.  We love working with marketing companies, small businesses, large brands and event planners/companies, as they always have clients looking for that stand out product that will endear their customers to their brand and increase revenue.  We have also made great relationships in the automotive industry and have started to put our products in their showrooms and dealerships to increase customer interaction and social buzz.  The future is exciting and we are blessed to have this great opportunity.

In Action 3

Guest Post | Define your Social Media Celebrity Voice

The following is a guest post from Miriam Brosseau. Miriam and I recently spoke at a Taglit-Birthright Marketing Forum social media Panel. I really admired how she answered the question “what voice do you use on social media?” so i asked her to put it in a guest post. Enjoy the examples she gives and you can follow Miriam on Twitter or check out her blog. 

Who’s Your (Social Media) Daddy? Finding Your Voice in a Celebrity Hybrid

Defining your unique social media voice gives you a huge advantage in this attention economy. But it ain’t always easy to nail down just what that means. In defining our voices, we end up speaking in abstractions that don’t necessarily guide our efforts, and don’t give our friends, fans, and followers a good sense of who we are and what we’re trying to say. The sad truth of the matter is that a lot of our Facebook posts (for instance) end up sounding something like, “Come to this event! It’s going to be awesome!”

Oy. C’mon, people, we can do better! And our friends, fans, and followers expect – and deserve – better.

Let’s take a cue from the entertainment industry on this one; they know a few things about defining voice.

Here’s a quick story for ya –

The writers of the movie Aliens were almost done with the script and were beginning to pitch it to production studios. They just needed a powerful, interesting way to describe it so that the always-busy, always-overburdened producers would even open the script. So what did they do? They described the movie in three simple words: “JAWS in space.”

Genius, right? The writers took an existing, familiar (and, it just so happens, wildly successful) film premise (big, angry, vindictive, seemingly unstoppable creature) and put it in a new context (dark, scary space). Suddenly as a producer I understand the premise, and am ready to read past the first page of the script.

Here’s another example –

When a new band is looking to get the attention of a record label, they need a lot of things – already rabid fans, great press, maybe a few songs… But they also need a way to describe their sound to grab the label’s attention in the first place and get them to listen to the music in the first place. One of the most effective and fun ways to do this is to refer to yourself as the offspring or meeting of two other artists or bands. A now-defunct band called Graceful Abyss described itself as “Grace Slick meets Rammstein.” A children’s artist described himself as “Cookie Monster meets Johnny Cash.” A punk/metal band, Sutured Psyche, would describe itself as “Tool and The Dead Kennedys making out under the bleachers.” Got an idea what these groups might sound like?

As Joanna Quargnali-Linsley of Misery Loves Co. (who has been described as “part Xena, part Abby Cadaby”) says, “The point is to identify two contrasting influences and create a frame of reference for the listener…to paint a picture that the listener would want to hear.”

How powerful would it be if we could do the same with our social media voices? To really define and encapsulate our perspective in a punchy one-liner that leaves folks wanting more?

The fabulous Jenny Lawson, also known as “The Bloggess,” does this beautifully. The banner image of her blog announces that she is “like Mother Theresa, only better.” Her taboo tagline does double duty, both putting the familiar in a new context to give us a sense of what she’s all about, and enticing us to delve further into her satirical, uncensored world.

thebloggess

Your challenge, should you accept it, is to do just that – define your celebrity hybrid! Again, you can either a) cast yourself as a familiar voice in a new context, or b) declare yourself the unholy progeny of two unsuspecting celebrities. (Pro tip: it’s easier, and a lot more fun, to try this exercise with a few (trusted) friends; they may have better insight into your best combination, and be more willing to label you and have fun with it. Take them out for drinks and give it a shot.)

Having trouble thinking of something? Here are a few guiding questions to help you out:

  • Who do people compare you to?

  • Who do you admire?

  • Or, flip it around: what qualities are you trying to embody, and who already represents that?

 Remember: your celebrity hybrid need not be something you announce publicly! Maybe it’s just your own guide. Knowing that – and herein lies the rub – think about how this might actually play out. If you declare your social media voice to be, as my colleague did, “Tina Fey meets Nancy Pelosi,” what does that mean for how you express yourself online?

Think about:

  • Vocabulary

  • Use of punctuation (really!!!)

  • Images – still and video

  • Attitude

  • Use of references – pop culture, quotes, etc.

  • Other elements of aesthetics and style

The important bit is to be real and have fun with it. Give it a try (and let me know if you find your long-lost parents)!

 

 

mbprofilepicblack

Miriam Brosseau  is rock star, writer, Jewish communal professional (to see the places I’ve worked, check out my online resume). She writes a lot about Jewish life and social media. So, yeah, expect that.

Her band is

Stereo Sinai, and she does a lot of her own solo work, all of which you can check out on this page.

Want to get in touch?  Find Miriam on the Twitter!

How Benji Lovitt Uses Social Media

benjiIf this were just two or three years ago, I might be writing a blog post trying to convince you of the importance of using social media to market yourself or your organization.  In 2013, it seems that most people have been convinced that it’s a critical part of your business; now people are more interested to know how.

I can’t stress strongly enough how much I have gained from using social media to market myself and build my brand.  I openly admit that the first time I discovered Facebook, my first, second, and third thoughts were something along the lines of “this is really stupid.”  I have always prided myself on my ability to keep in touch with friends.  Why would I need this tool to do so?  And what’s with the need to publicly share anyway?

Well…six-plus years later, these questions can still be asked but for better or worse, Facebook and new ways of communicating and sharing are here to stay, and most of us use these sites without putting too much thought into them.  The pros and cons of Facebook as a personal communication tool have been written about by many others; what I can attest to is what Facebook can do for you from only a business perspective.

I am a stand-up comedian and humor writer.  Just months before I discovered Facebook, I moved to Israel and started a blog as a creative outlet to share my perspective on life as an immigrant.  Within months, I started to develop an audience and was recognized in the Jewish blogosphere as a voice worth paying attention to.  One day, it suddenly occurred to me that even if I didn’t feel the need to share on Facebook what I ate for breakfast, there was nothing stopping me from using the site as another platform for trying to make people laugh.  For the last five years, I have used Facebook to work for me, almost exclusively to build my brand as someone who can make you laugh when you think of Israel.  I have no idea who many of my Facebook friends are and wouldn’t claim them as “real-life friends”.  I have no doubt though that without Facebook, I wouldn’t have had nearly as much real-life success as a comedian.

A month ago, I gave a blogging workshop to Jewish student leaders at the University of Texas Hillel (which was surely made possible to some degree because of my reputation as a funny guy on social media).  One of the tips I gave was to know your brand and stick to it.  I know why people comment on my Facebook wall and send me pictures of funny Israeli t-shirts and it’s not because I am Tom Friedman or Daniel Gordis.  I try to stay away from taking a political stand because, one, that’s not why people follow me (I don’t want to alienate part of my audience by taking a stand) and, two, that’s not my area of expertise.  I typically try not to let more than a couple of days pass without posting something funny about Israel, be it something funny I come up with, a link to a funny news story, or even a question I ask which inevitably leads to funny comments from my friends.  I’ve been told my many people that they love coming to my wall so I presume I must be doing something right.

Bottom line:  Facebook and social media have given us access to an unlimited number of people we never would have “met” just a few short years ago.  Posting my comedic thoughts, blog posts, videos, and more on my Facebook wall has led to many people inviting me to do stand-up comedy shows in their communities.  Facebook certainly isn’t the only place to market oneself; it just happens to be the place where most of us are, and are often.

Since making aliyah in 2006, comedian Benji Lovitt has performed for audiences throughout North America and Israel including Hillels, Birthright Israel, and Jewish Federations.  His perspectives on life in Israel have been featured on Israeli television and radio and in publications such as the Times of Israel and the Jerusalem Post.  His annual Yom Ha’atzmaut list of things he loves about Israel has developed a massive following and he works regularly with Jewish organizations to promote Israel.  You can “like” Benji here.

Guest Post: My Internet Peeves

Guest Post By: Jacob Rosen

Social media is one my favorite things about 2013. Whether it’s just passing lots and lots of time on Facebook or tweeting with fellow bloggers, I consider myself to be a bit knowledgeable about the subject – although not quite a guru.

But still, many things tick me off in relation to social media and internet usage in general. Without further ado, as my first blog for Socially Gold, here is a quick list of some of my top 8 Internet pet peeves:

- Not being consistent: This is one of the top ones. If you don’t have anything new at all on your Facebook page, Twitter page, website or other platform every week, you’re doing it wrong. Make it a part of your weekly routine, schedule things in advance and plan accordingly around your availability.

- Facebook-Twitter linkage: Oh this one grinds my gears. There’s nothing more annoying on Twitter than a Facebook status pretending to be a tweet. I don’t want to see something Facebook-related; I’m on Twitter for a reason! The other way around isn’t as egregious, but still screams laziness.

- Not responding to comments: It seems obvious, doesn’t it? Whether they’re in the form of comments on Facebook, mentions on Twitter or formal responses to a blog post, you have to always respond personally. It’s just like cultivating a donor prospect; you can’t leave them hanging!

- Over-posting content: Almost to the opposite of the one above, there is such a thing as over-posting. Don’t tweet “For the morning crowd” and “For the evening crowd,” because sooner or later you’ll be posting “For the mid-sunset like to eat dinner late early.” If you share too many items on Facebook or over-tweet the same link more than twice, it’s an easy way to lose friends and followers.

- Auto-response emails: So I know I might be in the minority here. But I don’t know what these are still relevant. If it’s an emergency to reach someone, I’ll call. If not, then I’ll understand if he/she might be busy for a little while and will email back as soon as possible. And if it’s someone super important who needs to get back to me ASAP – I should know whether or not they’re out of town already.

- Out-dated email services: Are you still using Yahoo, MSN or some other type of 2002-esque email provider? Stop it. Stop it right now. Switch to Gmail. Switch to another provider that allows you to customize your email address. Employers, friends and colleagues will look down on you for not knowing the best email providers out there. And “best” is not subjective in this context.

- Out-date Internet browsers: Again, a similar idea as the one above. I get it when my parents or grandparents use Internet Explorer – they might not be familiar at all with the beauty of Google Chrome. But if you’re under 40 and still using IE, something’s amiss. Switch to Chrome now. It truly does change your online experience.

- No listed contact information: I’ve visited dozens and dozens websites – even newspaper, TV and radio websites – where it’s impossible to find contact information for staff members. And that’s within the last two years. A staff directory and contact submission form is a bare minimum if you’re looking to avoid spam, but don’t make me take more than 45 seconds to find that, otherwise I’m done with you anyway.

Hope you enjoyed this brief list of some of my top Internet pet peeves. I’m certain I’ll be back for more – but at least you know for now how not to make me angry via social media.

Jacob Rosen is the Development Associate for Hillel at Kent State University. He can be found on Twitter @udjrosen, where mostly he tweets about Cleveland sports since he also writes the side for WaitingForNextYear.com. He was formerly the editor-in-chief of his school paper, the Flyer News, and worked in the media relations department of the Akron Aeros baseball team for three years.

Thumbnail Image Source: Catalin82, stock.xchang

The Hunt for a Social Media Job

By Brooke Weinbaum

So you want to know what it’s like to interview for a social media position? Well it’s not as easy as “liking” the company’s Facebook Page, my friends (no pun intended)! As someone searching for a job in the social media world and a follower and student of SociallyGold, I’m going to let you in on a few key things I’ve learned from my interviews for social media.

Experience* A job in social media means more than writing on your best friend’s wall while in class or uploading pictures from Saturday night’s party. They’re looking for real, live evidence that you have been doing social media for a bigger cause. Haven’t had a job to use social media for just yet? What about a Facebook event you may have created for your campus club or young professional mixer? These show initiative and credibility. Don’t be surprised when they ask you to pull up the page in front of them to really show off your skills.

Don’t be afraid to talk about the social networks you personally use. The go-to’s are Facebook, Twitter, Pinterest, and Instagram. But what else have you discovered that may be the next big thing? What about the way Youtube and Vimeo have become the latest marketing tool, make sure to know the latest trends.

Great writers always read. While you may not consider yourself a professional writer, you will be paid to use words in a way that grabs people’s attention. So what better way to learn than to read from other experts? Adam at Socially Gold is one of many bloggers who are giving you the latest and greatest tips on social media. Have you been reading TechCrunch and Mashable? If you haven’t heard of them now’s the time to go spend a few hours catching up on the past six months. Showing that you know what’s going on in the social media world makes you look like the social media expert that you are.

Many companies are hiring social media managers to get the word out about their product, mainly for free. Research the company and come up with a few strategies on how that can be done through social media. Are you interviewing for a minor league baseball team’s PR company? Think about who your target demographic is, how you want to reach them, and through what medium. You wouldn’t post a picture of a cute kitten with a saying “If you build it they will come”. Show that you know what you’re talking about and think out examples so you don’t seem clueless.

What’s your favorite? While this may seem obvious I was caught off guard by “What is your favorite social media campaign you’ve seen recently?” Personally, I see tweets, filtered photos, pins, and status updates all day and it took me a minute to really think about a good one. Keep that in the back of your mind for when they pull that out!

If you have personally managed any type of Facebook page for a company or even a group, they will probably look through it. Make sure it has been updated and is active. Inactive social media networks do not look good!

While we all love our own personal social media sites because we personalize them for ourselves, part of your job will be writing and liking posts that you may not be interested in. One of the company’s I interviewed with has many products including anti-virus software.  Understanding that not everything is as fun as the normal Facebook posts on your personal page is important, and learning how to get creative with things as boring as software is even more. Be prepared when they ask you about writing for a not so exciting product.

I hope I have provided some insight in what interviewing for a social media manager position could possibly be like. Remember to do your homework –besides tweeting, liking, and of course following me @inbrookesshoes- find out what’s happening in the social media world so you sound like the social media expert you know you are!

 


Brooke Weinbaum is currently a blogger for All My Faves , the internet’s most popular homepage! She lives in Tel-Aviv and is ending her five month program with Career Israel. You can follow Brooke’s life at her own blog http://inbrookesshoes.wordpress.com/ and of course follow her @inbrookesshoes.