Earlier I wrote an article about effective ways to use business to business social media to not only get new leads, but build in-person relationships with those businesses. Now that we have identified the strategy, I am going to explain how to measure the ROI (return on investment) of Business to Business Marketing. The strategy […]
Read More →Iv’e decided to implement a form of the scientific method with my social media strategy. I love writing in my blog and I have seen an upward trend in visitors from month to month, but only a slight increase. I want to keep this upward trend going and going, but I also want to test […]
Read More →I’m not sure what point FedEx is trying to make here, but it seems like they are making fun of social media consultants. You can’t take someone out of college who over shares on Facebook and expect them to be strategic about social media. If you are an avid reader, you have heard me say […]
Read More →Up until last night I have been very careful not to annoy my Facebook friends with all my social media postings. I realized that some of my friends actually would want to read what I have to say about social media. Last night I decided to leave the decision in their hands, by asking them […]
Read More →Israel Advocacy through social media is the next big thing. Well at least at the Univeristy of Texas that is. Just a few months ago I applied to the Israel on Campus Coalition for a grant to fund a new initiative I was hoping to start. Together with Ayala Peer, the Israel Fellow on my […]
Read More →A lot of Facebook pages are missing the boat. They don’t know how to create a social media strategy, and they are on social media because they think they have to be. Social media is about building relationships, not earning money or getting butts in the seats. Once you establish a relationship with your fans, […]
Read More →While scanning through my Twitter feed today, I noticed that the Miami Dolphins used a Twitter Polling service called PopTip. I get a lot of my social media ideas from big brands, but this is the first time a sports team gave me an idea. Which aspect of the off-season are you most excited about? […]
Read More →Update 8.28.13 Facebook updated their policy to now allow you to run promotions directly on your Facebook Page without using an application. However, by not using a Facebook Application, you won’t be able to.. . Collect information . Use the Fan gate Check out the updated Facebook Page Guidelines to learn more. You may not […]
Read More →As my blog reaches it’s 1st birthday in April, I have learned learned quite a bit about SEO (Search Engine Optimization) to enhance my blogs rankings in search engines. Below is a list of what I have learned so far, and I hope to learn even more by the blogs second birthday. If you have […]
Read More →The title of this article was chosen using the Google Keyword Tool. “Business to Business Social Media” is searched 90,500 times globally and 40,500 locally. I wrote an article exclusively for social media today about how to effectively use social media for business to business marketing. I touch on the following points in the article. . […]
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