What is LinkedIn?

  I get asked this all time. “Hey SociallyGold” “Yes?” “What is LinkedIn?” I joined LinkedIn when I was a junior in college because it was the hot new thing. I’ll be honest and say that I don’t used LinkedIn very often. I wanted to be able to answer this question, but I knew I […]

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to […]

10 Quick Email Marketing Tips

1. Don’t send too many emails If your like me, you get tons and tons of emails. If you send too many, your audience will start to ignore them. Try longer emails less often then shorter emails more often. 2. Monitor the data Email programs provide data on the emails you send. Use that data […]

Free Facebook Event Strategy Webinar

If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering […]

Colbert Forces Bill Clinton to Join Twitter

Steven Colbert forced former President Bill Clinton Last night. When asked why Bill hadn’t joined Twitter before, he said “sort of insecure.” This was filmed at the Clinton Global Initiative University.   Now that I’m no longer president I have been downgraded to Air Force Seven. #notColbertpretendingtobeme — Billy Jeff Clinton (@PrezBillyJeff) April 9, 2013   There […]

Facebook Updates Admin Panel

When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined […]

Defending Twitter

I found myself in a conversation at my 9-5 yesterday defending Twitter. I was explaining to some co-workers, who don’t really get “The Twitter.” I can go on for hours about why I use Twitter, but I’m looking to my readers to see what you think. How the conversation started… As a disclaimer, these co-workers […]

Social Media Overload

Are you addicted to social media like I am? This infographic from mylife.com shows what people think of their social media, how they consume it, how they share it and what they’re willing to do instead of giving it up. Soon to be Featured Fan Joel A. posted this on Twitter via Flipboard. Social Network Overload flip.it/yAf30 — Joel […]