Category Archives

112 Articles

This Week in Facebook

Photo Courtesy: Mashable Facebook sent snail mail invitations to the press last week announcing an event at their Menlo Park offices. Facebook has had a few of these announcement events recently, to announce the Facebook Phone, Open Graph Search and now this new one. I rounded up a few rumors about the event, but this […]

Facebook 101

Subscribe to Sociallygold and get FREE access to Facebook 101 Video Lesson * indicates required Email Address * Name * Good news! Facebook 101 is launching today! Instead of offering Live courses and force everyone to fit my schedule, I wanted offer recorded social media lessons that you could watch, pause and rewind whenever you […]

Tracking Social Media ROI

It can be difficult to measure the exact return on investment (ROI) of your social media marketing, but you will see residual effects of your efforts. This post also includes a tutorial on how to use Google Analytcs to track you ROI. Your social media channels are the face or your company. Your customers may […]

Facebook Introduces Verified Accounts

Facebook has introduced verified accounts similar to Twitter. Now you’ll know what brands, public figures and organizations are legit. Anyone can make a Facebook page, but now we’ll know who is for real, and who isn’t. What do you think? Is Facebook copying Twitter, or is the coveted blue check/verified account simply a copy cat […]

How to Increase Facebook Reach

In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good […]

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to […]

Free Facebook Event Strategy Webinar

If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering […]

Facebook Updates Admin Panel

When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined […]