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Facebook News Feed Takes On Click Baiting

Facebook News Feed Takes On Click Baiting

The Facebook News feed is taking a stand on click baiting today. Click baiting is when a page uses an engaging headline that keeps the user wanting more. Facebook wants users to know what they are clicking, so these types of posts will not be shown as often. Today Facebook announced that they will punish […]

Facebook to Allow Anonymous Login

Facebook to Allow Anonymous Login

  Every year, Facebook holds their F8 conference for developers. This is where they announce what’s to come with the social network. This conference is mostly intended for Facebook developers, but some of their announcements are applicable to the general public. This year, their main focus is mobile and putting people first. Control How You […]

Guest Post: 6 Tips to Make Your Facebook Page as Efficient as Ever

Guest Post: 6 Tips to Make Your Facebook Page as Efficient as Ever

Facebook has changed. Many think not for the better. But Facebook obviously thinks differently. And we all better get used to it. Welcome to spring 2014, where we can now write the eulogy of Facebook’s “free lunch” era. What do I mean by that? Well, we’ve all heard the saying “there’s no such thing as a […]

Facebook Adjusts News Feed Algorithm

Facebook Adjusts News Feed Algorithm

I have sad news to report. Facebook is playing with their news feed algorithm yet again and it is going to affect your brand page. I thought this was just a rumor, but when Time and AdAge report on it, it has to be true. Facebook has already cut down organic (non-paid) reach from 12% […]

Zuckerberg Bashes the Government

Zuckerberg Bashes the Government

Yesterday Mark Zuckerberg took to his personal profile to express his frustration with what the government and NSA are doing. He even put a call into the President to express his frustration. I don’t think that we’ll ever escape what Edward Snowden exposed about the NSA.I’m curious what your thoughts are about Zuckerberg expressing his […]

Facebook Updates News Feed Algorithm for Pages

Facebook Updates News Feed Algorithm for Pages

Facebook announced today (2/25/14) that they are changing their news feed algorithm for pages. What used to be known as Edge Rank had marketers very upset. The statistic was that only 16% of page fans would see a post. This announcement will hopefully turn those marketing frowns around. This announcement will hopefully turn those marketing frowns […]

By February 25, 2014 0 Comments Read More →
How to Create a Facebook Ad For Your Website

How to Create a Facebook Ad For Your Website

In this article, I’ll show you how to create a Facebook ad that points to your website. I’ll also answer some questions you may have about Facebook ads along the way such as… . How much should I bid per click for my Facebook ad? . Should I bid for clicks or impressions on Facebook? […]

By February 19, 2014 0 Comments Read More →
More Ways to Recruit for Taglit-Birthright Using Social Media

More Ways to Recruit for Taglit-Birthright Using Social Media

Last year I wrote an article about how to effectively use social media to recruit for Taglit-Birthright, the free 10-day trip to Israel for Jews between 18-26. Today, I hosted a 1-hour training for the University of Texas Hillel and came up with even more ways.     Flappy Bird Parody Ad Flappy Bird, the […]

By February 9, 2014 0 Comments Read More →
Social Media Quick Tip: Ask and You Shall Receive

Social Media Quick Tip: Ask and You Shall Receive

There is a game that I like to play when I host an online social media training and it involves asking for likes. I encourage attendees to mention that they are at a social media training and they are looking for x amount of likes on their status. Not everyone does it, but the ones that […]

By February 9, 2014 Read More →
1000 High School Students Sing the National Anthem in Viral Video

1000 High School Students Sing the National Anthem in Viral Video

Michelle Johnson was staying at a hotel in KY and saw this happen. She initially thought it was for the opening of the Olympics, but posted an update the next day saying it wasn’t. At the time of this post, Michelle’s video has 398,095 shares.   Post by SociallyGold.    

By February 8, 2014 Read More →
How Can I See Which Facebook Admin Posted Something

How Can I See Which Facebook Admin Posted Something

I have good news for Facebook pages with multiple admins. After February 20, 2014 you’ll be able to see who posted underneath each post and who commented. This feature will allow you to see which one of your page admins posted that particular post. Keep in mind, this information will only be seen by admins […]

By February 8, 2014 Read More →
Humans of New York Social Media Lessons

Humans of New York Social Media Lessons

I’m really upset that I haven’t heard of Humans of New York (HONY) until today. A friend of mine mentioned they wanted to start a social media campaign inspired by what HONY is doing. I Googled it and found the above video. In honor of the Facebook 10 Year Anniversary, Facebook featured 10 stories and […]

By February 5, 2014 0 Comments Read More →
Faceook Looks Back at the last 10 Years

Faceook Looks Back at the last 10 Years

Facebook is 10 today. It’s crazy that something so young has changed the world. To celebrate its birthday, Facebook is giving users a look back at their history on the social network. I don’t think you can share the video for others to see, so you’ll have to enjoy it for yourself. Update:the mobile version allows […]

By February 4, 2014 0 Comments Read More →
Facebook Introduces New Paper iOS App

Facebook Introduces New Paper iOS App

It’s been 10 years since Facebook started in a Harvard dorm room.  I can hardly believe it. Today, closing in on 1.25  billion users, Facebook released a new iOS app, Paper, which totally flips how you view your Facebook content. I was a little surprised at how quiet this launch was compared to other Facebook announcements. […]

By February 3, 2014 0 Comments Read More →
Mark Zuckerberg Interview on the Today Show

Mark Zuckerberg Interview on the Today Show

Photo Courtesy: NBC Facebook was invented 10 years ago?!? Hard to believe right? I was still a senior in high school when I first heard of the social network from a friend of mine. The Today Show gave us a tease of their full interview with Zuck airing tomorrow. My DVR is already set. This […]

By February 3, 2014 0 Comments Read More →
How to Use Goo.gl to Shorten URLs and Create QR Codes

How to Use Goo.gl to Shorten URLs and Create QR Codes

Goo.gl is a service from Google that let’s you shorten URLs, track them and create QR codes. In this post, I’ll show you how to use the service and give you ideas of what you can use it for. You may be familiar with shortened URLs from their popularity on Twitter and Facebook. I’ll cover […]

By February 1, 2014 0 Comments Read More →
12 Social Media Tips for Non-Profits

12 Social Media Tips for Non-Profits

Utilizing social media to tell your non-profits’ story is a fantastic way to build community, but are you doing it right? Let me guess, you have many hats within your organization and you wish you had MORE time to manage your non-profit’s social media pages. In this post, I’ll give you 12 tips to help […]

How To Edit Scheduled Facebook Posts

How To Edit Scheduled Facebook Posts

Good news! Facebook now lets you edit text of scheduled Facebook posts. You used to have to delete the post and start over if you wanted to edit the text. Step 1: Schedule a Facebook post like you normally would and hit schedule. Step 2: A pop-up will appear telling you that your post has […]

By December 29, 2013 0 Comments Read More →