In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to [...]
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering [...]
When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined [...]
I’m not sure how I would have been able to handle all of my social media responsibilities this semester if it weren’t for Adam. I had the fortunate opportunity to personally meet with Adam and a few girls I’ve joined with in an Israel Advocacy Fellowship through Texas Hillel. Adam gave me so many great [...]
Are you addicted to social media like I am? This infographic from mylife.com shows what people think of their social media, how they consume it, how they share it and what they’re willing to do instead of giving it up. Soon to be Featured Fan Joel A. posted this on Twitter via Flipboard. Social Network Overload flip.it/yAf30 — Joel [...]
Adam from SociallyGold really has a gift for impeccable timing. Just this week he tweeted a solution to a problem I was having just as it was at the forefront of my mind. You see, I am helping a friend who is a public speaker consolidate Facebook fan pages that were created for him [...]
I’ll be honest, I work really hard at getting people to subscribe to my blog, but I rarely subscribe to others. I don’t have a connection with them when they auto send me their most recent blog post, which I am also guilty of. I can’t remember where I read this, but the tip said [...]
I recently learned that you can merge Facebook pages via the admin section. Facebook makes this available for Pages that represent the same thing and have similar names. You’ll only be able to merge the page with fewer Likes into the page with more Likes. This post will help you if a duplicate page was created [...]
In this post I’ll share a way to use a Facebook engagement trick to engage your audience, promote a new offer and to gain new fans using social media. The apartment communities that I post for run referral bonus incentives to current residents who refer their friends. In the below example, the community is offering [...]
Good news! You can now directly reply to comments on Facebook once you enable the function. This message above did not appear on all of my Pages, so they may be rolling it out slowly. There were ways to “reply” to comments before, but this is a direct way to alert those that comment that you have [...]
Facebook Tips are short, sweet and quickly absorbed. They are also sized to fit the timeline so they won’t get cut off.
The influence of social media is extremely powerful. I have bought three products online that my friends have recommended. I wanted to write a post that could apply to everyone, and not just do a product review of the items iv’e bought. In this post, I’ll share how social media influences purchasing decisions and how [...]
In this post I’ll explain how to optimize your Facebook events to get the most attendance and to have your event go viral. This technique will take some time to implement, but it will pay off in the end. The below is example is from Metro Chicago Hillel and their event for a Chicago Cubs game. I [...]
Third party posting tools like Hootesuite allow you to schedule facebook posts in advance, post on multiple pages at once and even monitor your feeds within their dashboard. It isn’t proven, but I am convinced that using these third party tools stifle your Reach when it comes to Facebook engagement. The below are images posted within [...]
If this were just two or three years ago, I might be writing a blog post trying to convince you of the importance of using social media to market yourself or your organization. In 2013, it seems that most people have been convinced that it’s a critical part of your business; now people are more [...]
I'm a social media and tech community manager with a passion for using my social media skills for good. Read More about me!
How to Increase Facebook Reach
In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]
Social Media Campaign Case Study
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
Free Facebook Event Strategy Webinar
If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering [...]
I love speaking in front of people. No crowd is too too big! I have done social media trainings for - Hillels of Baltimore - Texas Hillel Possible Topics:
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![[INFOGRAPHIC] Social Media Quick Tips](http://sociallygold.com/wp-content/uploads/2013/04/20130418-085438-315x157.jpg "[INFOGRAPHIC] Social Media Quick Tips")
![[INFOGRAPHIC] Social Media Quick Tips](http://sociallygold.com/wp-content/uploads/2013/04/20130418-085438-150x150.jpg "[INFOGRAPHIC] Social Media Quick Tips")
