How to Embed Facebook Video on Your Website

So Brody, Kramer’s buddy, asked you to bootleg Cry Cry Again using his Handycam. You’re a little hesitant, but he’s packing heat, so you gotta do it. Once the movie lets out at the Paradise Twin, you need a place to upload it right?

Well “Seinsmelled“,  you’re in luck! Facebook just announced at their f8 conference, that you can now embed Facebook video directly on your website. Try not to include the bit of Elaine dancing at the end or else, you’ll cry and then you’ll cry cry again.

Step 1: Click the options button at the bottom of the video

how to embed facebook video

Step 2: Click Embed Video

Step 3: Copy and paste the provided HTML directly into your website’s text editor

how to embed facebook video2

The Strategy

The Facebook (Drop the “The) is trying to become the Cadillac of video hosting. Jack Klompus would be so proud. Facebook video auto-plays in your Newsfeed and receives more engagement than links pasted in from YouTube. Not trying this new way of hosting video is like ordering incorrectly with the Soup Nazi, you DON’T want to do it. I’ll have a medium Turkey Chili!

Instead of posting a video to YouTube and then to your website, try uploading it to Facebook first and then to your website. You’ll increase engagement with your facebook page and increase engagement in the process. Giddyup!

Facebook Adds Subscribe Button To Events Page

Welcome back to SociallyGold! It’s been a while since we talked last, but now I am going to move full force with my social media blogging. If you didn’t know, the name of my blog was inspired by my love for Seinfeld. That’s Gold Jerry! Gold!

You can read more about that on my About page. Now, every blog post will have some reference to Seinfeld. I figured I would get back to my roots and it would make my posts even more interesting, so here we go. 


Facebook announced this week that they now will let users subscribe to a pages’ events via a subscribe button. Phew, now you won’t miss the invite from Kramer’s Millenium Party, a sleep study at the Lumbar Yard or a Festivus cocktail party.

facebook page subscribe events

The Subscribe button can be found on the events tab on the right.

The Strategy

As a page manager, you should encourage your fans to subscribe to your events so they don’t miss anything, but this may be a hard thing to accomplish. It’s kinda like getting all your mail delivered on a Sunday. You’ll also be able to tell how many users are subscribed to your events as Facebook posts the number right next to the button.

  • Send an email to your list explaining the new button and link to the events page
  • Post on Facebook about the subscribe button
    • Not a graphic designer? Use this image to encourage your fans to subscribe

Just so you know

facebook page subscribe button

As a general user, your friends will have access to what you subscribe to, so don’t subscribe to any of Newman’s or Banya’s events if you don’t want to be heckled at your office and lose a pinky toe.

I wrote an article a while back about the end of Facebook events, but this new button could change the whole game. You could actually win at Risk, the game of global domination.

What do you think?

 

Do you think this new Facebook subscribe button is a game changer? Let me know in the comments or tweet at me.

Is Social Media Really Watching Us?

The recent warnings of the new Facebook terms of use, due to come into play on 1st January 2015, have set off some alarm bells for the more cynical of social media users.

In the most extreme cases, some have asserted that Facebook is using global positioning systems to track our locations and in turn pass our details onto the US Government. Of course, none of this is explicitly set out in its extensive renewed terms of use policy, but there are a couple of red flags for the more prudent among us.

Namely, the aforementioned GPS tracking – providing they allow Facebook to do so, from 1st January 2015, users will have their location tracked on their smartphone, using GPS, Bluetooth and Wi-Fi signals. The purpose of this is so that Facebook can streamline its advertising and target location-specific ads at its users, in turn increasing its potential for higher profit margins.

So are the new changes as frightening as the conspiracy theorists claim? It’s a worrying thought when we consider the ‘Big Brother’ society in which we find ourselves. At the same time in which Facebook decided to publish details on the policy, in an attempt to be more “transparent” with users, another shocking story hit the headlines.

Last month it emerged that spies in Russia were able to hack into our personal files via webcams and even baby monitors, potentially giving burglars access to information about unoccupied houses, as well as yet more advertising revenue.

It was alleged that a simple change of password from the manufacturer’s original could prevent these sinister hackings from taking place. But how much of our private lives are we unwillingly telling these companies about, and how much are we willing to giving away?

Simply by posting our opinions about a certain topic on Facebook, we are playing into the hands of specific industries who could potentially make money from us. Take, for example, the bookmaker market – with more and more reality TV bets being made each day, a simple declaration of our opinions on social media could sway the bookmakers and in turn affect the odds.

In line with this, so too is the online gaming market affected by social media – by simply playing a game like GamingClub.com/nz/online-roulette, the new cookie tracker could in turn target advertisements at us and encourage us to play more at sites like these.

It is up to us, then, to ensure we have more control about exactly what it is we’re happy to divulge. Before January 1st, make sure you say no to Facebook’s data tracking, for your own privacy and peace of mind.

 

Twitter to Add Group Chat, Better Search and an Algorithm

Anthony Noto, CFO of Twitter shares thoughts about how Twitter can be more relevant and easier to use.

Twitter_bird_logo_2012

I prefer Twitter over Facebook because it’s easier to connect with other users who have similar interests from far and wide and it DOESN’T have an algorithm that dictates what I see. According to Anthony Noto, CFO of twitter, an algorithm may be on its way

“If you think about our search capabilities we have a great data set of topical information about topical tweets,” Noto said. “The hierarchy within search really has to lend itself to that taxonomy.” With that comes the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.

Now it may be hard for users to sort through every tweet that comes across their feed, but that is what makes Twitter so great! Facebook serves you stories that it thinks you’ll enjoy, which may not always be the case. I understand what Twitter is trying to do. They are trying to get more people using and enjoying their service. If users are getting overwhelmed with an unfiltered stream of tweets, they may ditch the service all together. How do you feel about Twitter playing with what appears in your feed?

Group Chat

We also heard that Twitter may be offering group chat in the future. Right now you can only direct message one person at a time. If there is a need for a multiple person conversation, you’ll have to leave Twitter. This is a change that I’ll welcome.

Twitter Search

Twitter also wants to enhance its search capabilities. The current search is good at best but their new head of product is focusing heavily on search for 2015. 

What do you think?

I’m excited for group chat and a better search experience, but I’m not happy about a potential interference of my feed via an algorithm. College football did away with its computer ranking because of the public outcry of its unpredictability. Don’t NCAA my Twitter feed please!

Contribute to SociallyGold.com

Guest Blog for sociallygold

SociallyGold is looking for guest bloggers that can write on topics of SEO (Search Engine Optimization), Blogging Tips and Tricks, Audience Engagement and Social Media Strategy.

What types of posts is SociallyGold looking for?

Your post will likely by accepted if it is a detailed “how to” with images/screen shots or social media strategies that worked well or social media strategies that didn’t work well. It can be a strategy that you implemented, or one that you have witnessed.

Other topics can include…

  • Third party tools
  • New features of an existing social network
  • Case studies related to Facebook or Twitter advertising
  • Crowdfunding strategies
  • New social networks
  • Social networking mobile apps
  • YouTube marketing
  • Opinions and editorials regarding changes to a social networks (Positive or Negative)

Please keep in mind…

You may include a link to your website, but please do not include affiliate links.

Please fill out the form below and we’ll be in touch…

Top 13 Reasons to Use Eventbrite for Events

eventbrite_logo_gradient_v2

Eventbrite is a robust web based event management software that will help you manage ticket sales, promotion, information collecting and more for your event. In this post, I’ll share my top 13 reasons to use Eventbrite for events.

I’ve written about using Eventbrite to get accurate RSVPS before, but this post will go more in depth about its features as well as a way to save $100 in fees for new members. Keep reading for that.

Free to use if you are not collecting money

I first started using Eventbrite as a non-paying user when I was organizing weekly dinners for college students. Using Facebook events never yielded accurate RSVP lists and I knew there had to be a better way. Eventbrite is free to use if you are not collecting money for your event.

Social Media Promotion Tools

Eventbrite integrates with Facebook and will tell event goers which of their friends will be attending the event as well.

Eventbrite facebook promotion

Eventbrite Social Steam

As an event organizer, when you link your social media accounts (Twitter or Instagram) you can pull in photos posted during or after your event using your event hashtag.

Eventbrite social stream

Embed event widgets on your website

If you prefer to link invitees to your website, you have a few options of how you can embed Evenbrite buttons…

Eventbrite Embed Widgets

Easily email event attendees 

Eventbrite makes it easy to communicate with your event attendees with a built-in email system. A reminder email is automatically generated, which sends 24-hours prior to to the start of your event.

You can also modify the auto-mated response that is sent to the registrant.

Eventbrite Email Tools

Discount codes

As an event marketer, you may need to incentivize people to attend your event with a discount. I offer discounts to subscribers of my blog for my social media trainings.

Affiliate Program

Eventbrite has a built-in system to encourage your event goers to encourage their friends to sign up as well. You can set a monetary incentive for friends to invite friends. I suggest adding a link to the affiliate program in the automated response email sent to registrants once they sign up. I only do this for paid events.

Credit Card Processing and Eventbrite Fees

PayPal

The PayPal processing fee is 2.9% plus $0.30 per transaction in USD (fees vary by country/currency and are subject to change at PayPal’s discretion).

Eventbrite

The processing fee is just 3% of the value per transaction in U.S. dollars (3.5% internationally), and all fees are collected automatically (no monthly invoices to pay).

Example:

$100 in sales – 10 tickets sold for $10 each

With PayPal you’ll Pay $5.90 in processing fees

2.9%*$100 = $2.90 + $0.30*10 = $5.90

With Eventbrite you’ll pay $3 in processing fees

3%*$100 = $3

Whichever service you decide to use to process payments, you are still responsible for Eventbrite fees, which are separate from credit card processing fees. 

Eventbrite Fees

$100 in sales – 10 tickets sold for $10 each

Eventbrite charges 2.5% of the ticket price and $0.99 per ticket sold. 

2.5%*$100 = $2.50 + $0.99*10 = $9.90

Total fees with PayPal fees and Eventbrite fees = $5.90+$9.90 = $15.80

or

Total fees with Eventbrite credit card processing and Eventbrite fees = $3+$9.90 = $12.90

If you use Eventbrite to process payments while using Eventbrite, you’ll pay less in fees then what you would pay by using PayPal. 

Payout

Eventbrite will direct deposit into your bank account 5 days after the event is over. Once you have received your payout, you won’t be able to use Eventbrite to refund any tickets.

Reserved Seating

A new feature to Eventbrite will let you have registrants pick their seats, similar to picking one on an airplane or for a concert.

Save $100 in Eventbrite fees

First time Eventbrite users can save $100 in fees with this promotional offer. 

If you need help setting up your first paid Eventbrite event, contact me and I’ll help you set it up or I can look it over to make sure you are using it effectively. Contact me to learn more. 

Eventbrite Non-Profit Discount

If you’re a 501 (c ) (3) organization, you are qualified to receive a reduced service fee of 2.0% + $0.99 per ticket. Standard credit card fees still apply.

Want to learn more about Eventbrite?

I’m hosting a free “How to use Eventbrite” webinar on September, 17 2014 at 7:30pm EST. Register now because this webinar will fill up fast! 

Social Media 102 – Expert Social Media Tips Webinar

social media 102 feat-01This video is a preview of my Social Media 102 – Expert Social Media Tips Webinar. Want to skip the preview? Download the full Social Media Webinar.

The full Social Media Webinar Covers…

  • New Trends in Social Media
  • Instagram Pro Tips
  • Social Media Contests
  • Twitter Analytics
  • Easy Graphic Design Tools
  • Website tools
  • Changes to Facebook Events
  • Changes to the Facebook News Feed

Download the social media training for a 15% discount. If you would like a more basic training, check out my introductory social media training.

Recruit for Taglit-Birthright With a Simple Photo Contest

Taglit-Birthright Israel recruitment is almost here and when coupled with the start of the semester, it can be a hectic time of year. Planning welcome back events, Shabbat dinners and intern trainings can get in the way. In this post, I’ll share a way to use your trip alumni and students to help recruit new trip participants.

Start with contacting your Birthright alumni and asking them to send you a photo of their favorite Taglit-Birthright moment. Mention that the photos will be added to an album once the submission process is over and you will add your logo and the link to register.

I’d suggest offering an incentive for the photo with the most likes, but also offer an incentive for the alumnus who can recruit the most friends.

Uploading the photos

Once you have added text to your photos, upload them to an album on your Facebook page. After the photos have been uploaded, send a link to the album to those who submitted photos.

Send the email the day before registration opens, so social shares will coincide with when folks can actually register.

You can also include a parameter that in addition to sending in a photo, entries will need to include a quote or caption to be included with the photo.

The included text will hopefully identify with students who haven’t gone on the trip. An example would be…

“The best part about Taglit-Birthright Israel is the views” – Adam G.
Register for this FREE 10 day trip to Israel at freeisraeltrip.org. This trip is a gift from Taglit-Birthright Israel.

free israel trip

This is a really easy way of turning your Taglit-Birthright alumni into your marketing team. They will be incentivized to get their friends to like their photo because of the contest prize. I call it motivation marketing. They’ll hopefully participate because you have a relationship with them.

More Marketing for Taglit-Birthright

It may be time-consuming, but as you begin to receive registrants, try calling them and personally asking them to share your registration link. You can suggest they post on Facebook…

I just registered for a FREE 10-day trip to Israel. You should too! Register at freeisraeltrip.org to join me this winter in Israel.

The Beauty of Facebook and Groups of Friends

When friends within the same “real life” social circles share the same link, Facebook groups those posts together, which may get the attention of others on the fringe of those social circles. The more sharing, the more News Feed stories it creates, and the better off you will be.

Need Help?

If recruiting for this free 10 day trip to Isreal seems daunting, you may need some extra help. SociallyGold can assist you with your Taglit-Birthright marketing campaign with consulting, image editing and more.

Contact me if you’d like to learn more about how I can help.

 

 

 

Instagram Releases Hyperlapse, a Time Lapse Video App

 hyperlapse from instagram

Instagram released a stand alone time lapse video app today. The app has built in image stabilization, which reduces shakiness. Instagram blogged about hyperlapse:

Traditionally, time lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

Currently hyperlapse is only available for iOS. What do you think about this new app? Let me know on Facebook. I’m excited to use it while playing with my dog Rigby. Stay tuned for videos of him in 12x haha.

 

Facebook News Feed Takes On Click Baiting

The Facebook News feed is taking a stand on click baiting today. Click baiting is when a page uses an engaging headline that keeps the user wanting more. Facebook wants users to know what they are clicking, so these types of posts will not be shown as often.

Today Facebook announced that they will punish posts with an image and a link in the description. Instead, you should post the link, let Facebook generate the thumbnail and go from there.

If you continue to post photos with a link, you’ll start to see diminished reach. Facebook is striving to make the user experience better by showing more of what you enjoy. The more you enjoy your experience, the longer you will spend using Facebook and the more ads you will see.

Facebook is taking its cues from a survey and feedback from users. Posts with attractive headlines and poor content will be seen less and less. Currently, these types of posts get increased engagement because of their engaging headlines and the curiosity of users.

Facebook is also measuring the amount of time a user spends on a web page outside of Facebook to determine the quality of the content. The longer you are away, the better Facebook will think the content is. The News Feed will also see if you like or comment on a post after returning from the outside website. Posts that keep users away from Facebook longer and receive a like, comment or share after they return, will be rewarded the most.

Does that mean you should be writing longer articles? Perhaps. Longer articles are also weighted favorably by Google in regards to search engine optimization. Try 250-300 words at a minimum.

If you produce good content, Facebook will reward you. If your post does not receive any likes, shares or comments, Facebook will deem it as poor content.

Pro Tip: At the bottom of your article include “If you are reading this article from Facebook, tell me you enjoyed it with a like, share or comment.

What do you think about this change to the News Feed. Let me know on Facebook. :)