Israel Advocacy through social media is the next big thing. Well at least at the Univeristy of Texas that is. Just a few months ago I applied to the Israel on Campus Coalition for a grant to fund a new initiative I was hoping to start. Together with Ayala Peer, the Israel Fellow on my campus, we created a fellowship through which four students would advocate for Israel on the web.
Each of the four fellows is in charge of a different method of social media including Facebook, Twitter, YouTube, and a blog. A part of this fellowship includes flying in different professionals to train the four fellows in both Israel Advocacy and Social Media. When I heard about Adam Goldberg and his blog, Socially Gold, I knew he was exactly what I was looking for, someone who understands the Hillel world and who also knows the ins and outs of social media.
After exchanging a few e-mails we agreed on a date to fly Adam to Austin. We also elected to have continued support from Adam as I knew his expertise would be critical in helping the four fellows really get their social media initiative off the ground. Adam has been extremely helpful throughout this whole process helping to create a social media strategy as well as staying in touch with all of the fellows by checking in with them regularly.
My hope is that other campuses will be able to follow the model we have created because I truly believe that social media is a huge component in reaching out to new students and keeping a modern face in an ever changing world.
Interested in applying for an Israel Advocacy Grant?
You can download the grant application that I used here.
Check out Texans for Israel at these links: