Results for category "Marketing"

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Top 13 Reasons to Use Eventbrite for Events

eventbrite_logo_gradient_v2

Eventbrite is a robust web based event management software that will help you manage ticket sales, promotion, information collecting and more for your event. In this post, I’ll share my top 13 reasons to use Eventbrite for events.

I’ve written about using Eventbrite to get accurate RSVPS before, but this post will go more in depth about its features as well as a way to save $100 in fees for new members. Keep reading for that.

Free to use if you are not collecting money

I first started using Eventbrite as a non-paying user when I was organizing weekly dinners for college students. Using Facebook events never yielded accurate RSVP lists and I knew there had to be a better way. Eventbrite is free to use if you are not collecting money for your event.

Social Media Promotion Tools

Eventbrite integrates with Facebook and will tell event goers which of their friends will be attending the event as well.

Eventbrite facebook promotion

Eventbrite Social Steam

As an event organizer, when you link your social media accounts (Twitter or Instagram) you can pull in photos posted during or after your event using your event hashtag.

Eventbrite social stream

Embed event widgets on your website

If you prefer to link invitees to your website, you have a few options of how you can embed Evenbrite buttons…

Eventbrite Embed Widgets

Easily email event attendees 

Eventbrite makes it easy to communicate with your event attendees with a built-in email system. A reminder email is automatically generated, which sends 24-hours prior to to the start of your event.

You can also modify the auto-mated response that is sent to the registrant.

Eventbrite Email Tools

Discount codes

As an event marketer, you may need to incentivize people to attend your event with a discount. I offer discounts to subscribers of my blog for my social media trainings.

Affiliate Program

Eventbrite has a built-in system to encourage your event goers to encourage their friends to sign up as well. You can set a monetary incentive for friends to invite friends. I suggest adding a link to the affiliate program in the automated response email sent to registrants once they sign up. I only do this for paid events.

Credit Card Processing and Eventbrite Fees

PayPal

The PayPal processing fee is 2.9% plus $0.30 per transaction in USD (fees vary by country/currency and are subject to change at PayPal’s discretion).

Eventbrite

The processing fee is just 3% of the value per transaction in U.S. dollars (3.5% internationally), and all fees are collected automatically (no monthly invoices to pay).

Example:

$100 in sales – 10 tickets sold for $10 each

With PayPal you’ll Pay $5.90 in processing fees

2.9%*$100 = $2.90 + $0.30*10 = $5.90

With Eventbrite you’ll pay $3 in processing fees

3%*$100 = $3

Whichever service you decide to use to process payments, you are still responsible for Eventbrite fees, which are separate from credit card processing fees. 

Eventbrite Fees

$100 in sales – 10 tickets sold for $10 each

Eventbrite charges 2.5% of the ticket price and $0.99 per ticket sold. 

2.5%*$100 = $2.50 + $0.99*10 = $9.90

Total fees with PayPal fees and Eventbrite fees = $5.90+$9.90 = $15.80

or

Total fees with Eventbrite credit card processing and Eventbrite fees = $3+$9.90 = $12.90

If you use Eventbrite to process payments while using Eventbrite, you’ll pay less in fees then what you would pay by using PayPal. 

Payout

Eventbrite will direct deposit into your bank account 5 days after the event is over. Once you have received your payout, you won’t be able to use Eventbrite to refund any tickets.

Reserved Seating

A new feature to Eventbrite will let you have registrants pick their seats, similar to picking one on an airplane or for a concert.

Save $100 in Eventbrite fees

First time Eventbrite users can save $100 in fees with this promotional offer. 

If you need help setting up your first paid Eventbrite event, contact me and I’ll help you set it up or I can look it over to make sure you are using it effectively. Contact me to learn more. 

Eventbrite Non-Profit Discount

If you’re a 501 (c ) (3) organization, you are qualified to receive a reduced service fee of 2.0% + $0.99 per ticket. Standard credit card fees still apply.

Want to learn more about Eventbrite?

I’m hosting a free “How to use Eventbrite” webinar on September, 17 2014 at 7:30pm EST. Register now because this webinar will fill up fast! 

Recruit for Taglit-Birthright With a Simple Photo Contest

Taglit-Birthright Israel recruitment is almost here and when coupled with the start of the semester, it can be a hectic time of year. Planning welcome back events, Shabbat dinners and intern trainings can get in the way. In this post, I’ll share a way to use your trip alumni and students to help recruit new trip participants.

Start with contacting your Birthright alumni and asking them to send you a photo of their favorite Taglit-Birthright moment. Mention that the photos will be added to an album once the submission process is over and you will add your logo and the link to register.

I’d suggest offering an incentive for the photo with the most likes, but also offer an incentive for the alumnus who can recruit the most friends.

Uploading the photos

Once you have added text to your photos, upload them to an album on your Facebook page. After the photos have been uploaded, send a link to the album to those who submitted photos.

Send the email the day before registration opens, so social shares will coincide with when folks can actually register.

You can also include a parameter that in addition to sending in a photo, entries will need to include a quote or caption to be included with the photo.

The included text will hopefully identify with students who haven’t gone on the trip. An example would be…

“The best part about Taglit-Birthright Israel is the views” – Adam G.
Register for this FREE 10 day trip to Israel at freeisraeltrip.org. This trip is a gift from Taglit-Birthright Israel.

free israel trip

This is a really easy way of turning your Taglit-Birthright alumni into your marketing team. They will be incentivized to get their friends to like their photo because of the contest prize. I call it motivation marketing. They’ll hopefully participate because you have a relationship with them.

More Marketing for Taglit-Birthright

It may be time-consuming, but as you begin to receive registrants, try calling them and personally asking them to share your registration link. You can suggest they post on Facebook…

I just registered for a FREE 10-day trip to Israel. You should too! Register at freeisraeltrip.org to join me this winter in Israel.

The Beauty of Facebook and Groups of Friends

When friends within the same “real life” social circles share the same link, Facebook groups those posts together, which may get the attention of others on the fringe of those social circles. The more sharing, the more News Feed stories it creates, and the better off you will be.

Need Help?

If recruiting for this free 10 day trip to Isreal seems daunting, you may need some extra help. SociallyGold can assist you with your Taglit-Birthright marketing campaign with consulting, image editing and more.

Contact me if you’d like to learn more about how I can help.

 

 

 

Send Targeted Emails with Mailchimp Goal

Freddie_wink

Have you ever looked at a product on Amazon and then that product followed you all around the internet? This highly targeted form of advertising works because Amazon place cookies on your computer that lets them serve ads on other websites. Amazon is targeting you based on your interests.

You can use MailChimp in a similar way, but by sending targeted emails instead of serving targeted ads. Targeting your audience increases engagement, sales and conversions.

Mailchimp has a tool (for paid account holders, sorry freeloaders) that lets you add basic HTML code to your website that allows you to see what other pages your subscribers are visiting. MailChimp then lets you setup email auto-responders using that information. This lets you target your subscribers and send them emails with articles they may be interested in.

Instead of sending an article about Twitter to everyone in my list, I can send it to only those who have visited an article about Twitter in the past. The auto-responder lets you schedule emails as these actions happen.

MailChimp Goal

The above image is an example of the pages one of my subscribers visited after opening a recent email.

How can you use this?

When someone visits a page (or a page with a keyword) that you pre-designate, you can send them an automated email suggesting other similar articles. This user visited a post about Facebook posting, so I am inclined to send him/her more articles about Facebook.

Your subscribers will only receive your goal based automated email once, so they won’t receive the same email multiple times. You can setup multiple goals, but if you go crazy with it, you may annoy your people.

You can also create segments manually if you would like to send one off emails instead. Scroll down to see how to manually create segments.

How do you set up Mail Chimp Goal?

This is how you send targeted emails.

Step 1: Login to your MailChimp account

Step 2: Click on your username>account settings

Step 3: Click Extras>Integrations

Step 4: Scroll down and click enable next to Goal

Step 5: To track subscriber activity on your site, you’ll need to add the provided tracking code to your site’s template. I added mine in the header.php file at the very bottom.

Step 6: Now that your code is added, you need to enable Goal Tracking on each campaign before you send it. When designing an email, in the setup tab, click on Tracking and then click the Goal Tracking check box. Then, design your email as normal.

Now that you have your tracking code installed on your website and enabled on your campaign, you’ll need to send the email to start recording your subscriber activity. Once your subscribers start browsing your website, you’ll be able to create goal based emails.

How to manually create segmented lists with MailChimp

You don’t have to create auto-responders. You can also create segments of your list based on what URLs your people are navigating to from your email.

Step 1: Login to your MailChimp account

Step 2: Click lists and the name of the list you would like to segment

Step 3: Click the segment drop down and then the +New Segment Button

Step 4: Change Date Added to Goal Activity

Step 5: Select your segment paramaters

You can enter a specific URL, or you can enter keywords to create your segment. Keywords would be any word appearing in your URLs. You can hit the preview segment button to see how many subscribers will be in your segmented list. The list will continue to dump people into this segment as they take action.

Step 6: If you are happy with your segment, hit Save. Now your segment will be available in the list section when you send your email.

Creating Auto-Responders with Mail Chimp.

Auto-responders is a feature only available to paid account holders.

Step 1: Once you are logged in, click Auto-Responders

Step 2: Click Create Auto-Responder at the top right

Step 3: You can either send to a segment you already created, goal based or not, or you can create a new segment in this screen. Click New Segment and refer to steps 1-5 above to create your goal based segment. You’ll need to have your Goal tracking code installed to utilize goal based auto-responders.

You can also create auto-responders based on subscriber activity within your emails and by campaign. Goal based auto-responders are sent based on activity on your website and not your emails.

Sending targeted emails

Sending targeted emails using MailChimp Goal is a great email strategy to test. In my case, I’m going to create a Goal to track anyone who lands on a page with “strategy” in the URL.

Then, I’m going to setup an auto-responder to send an email 24 hours later advertising my social media training webinar. This will replace me having to send one off emails advertising my training to my entire list.

Remember, this feature is only available to paid users of MailChimp.

[Tweet “If you are a non-profit, you can purchase @MailChimp for a 15% discount. Tip via @socially_gold http://kb.mailchimp.com/article/do-you-offer-non-profit-discounts?t=1395272801&v=285&enc=bf21e4e60a47591d449a0d9399a1a4ce6a911fb43252daea96f799408f17c14a”]

How well does this work?

I am in the process of testing MailChimp Goal based auto-responders. I’ll update this post with my findings. If you enjoyed this post and would like more posts just like it, you can subscribe to receive more right in your inbox.

 

Akron Aeros Find Success with Facebook

Determining your social strategy can be difficult, but implementing one successfully can be even more challenging. This posts highlights the Akron Aeros Minor League Baseball Team, their new owner and how they used Facebook to build and engage their fan base.

Screen Shot 2013-10-06 at 10.13.42 AM

I got a chance to interview their owner via a friend’s introduction. Ken Babby, the owner of the Akron Aeros came from the digital arena with the Washington Post, so his Facebook success with the Aeros shouldn’t be a surprise.

SG: Why is Facebook so important to you and the Aeros?

Ken: Facebook gives us a means to talk to fans, more so then Twitter even. We utilize Facebook to listen to how our fans want to work with us.

SG: Can you tell me about your Facebook Strategy?

Ken: I Wanted people in our region of Ohio to know about the Aeros. We used targeted ads, contests, in-game promos, messages around the ballpark anywhere we could think of, merchandise, free things and once in a life time experiences. We also wanted our fan base to see that we celebrated our fans on Facebook, to make it known so others would follow suit.

Whenever we hit a new milestone of fans, we rewarded our 5,000, 10,0000 and 20,000 fan on Facebook

. Come steal second base and take the base home with him
. Gave away an experience to watch fireworks
. First pitch giveaways
. Giveaways that celebrated the fans were important to our growth

SG: How did Facebook Ads play into your social strategy?

Ken: I knew that we needed a combination or organic and paid growth. Our use of Facebook Ads helped us grow from 3,000 fans to about 20,000 fans. Not all of those fans came directly from ads, but they really helped.

June, 2013 was the anniversary of the movie Major League, which is about the Cleveland Indians. Cleveland, not far from Akron, creates a large fan base for the movie. We spent close to $1000 on Facebook Ads advertising our Roger Dorn night. Needless to say we sold out that night. We also gave away Roger Dorn Snow Globes. Super fun!

                                  Image Courtesy of milb.com

 

SG: Did you use any other strategies along with Facebook?

Ken: We have a subscriber list with close to 10,000 members. We also added a header at the very top that encouraged subscribers to like us on Facebook.

What can we learn from Ken and the Akron Aeros?

. Celebrate your fans in front of others, the ones not participating will soon follow suit
. Use Facebook to learn about your fan base and what they want
. Give prizes that your fans are sure to be interested in, once in a lifetime experiences if you can
. Use targeted Facebook ads to build buzz around a specific event
. Add a banner to the top of your email to encourage likes of your Facebook Page

To learn more about The Akron Aeros, go to the Aeros website, follow them on Twitter or check out their Facebook Page.

 

 

 

Enhance Your Social Media Strategy Webinar #1

Social media is a great tool for communicating with your fans, but do you know how to use it strategically? Sign up for 1 of 2 webinars that will enhance your social media strategy.

You’ll have two opportunities to attend the first “Enhance Your Social Media Strategy” Webinar. The sessions will be the same and will last an hour. The cost per person is $19.99.

Tuesday, October 8, 2013 at 8pm EST

social media training

or

Wednesday, October 9, 2013 at 9pm EST

social media training

What You’ll Learn

. Facebook Tips and Tricks
. How to analyze Facebook Insights to learn about your audience
. Twitter Tips and Tricks
. Content Creation
. Posting Tools
. Introduction to creating a social media strategy
. Instagram Marketing

Questions?

Do you have any questions about the course? Email adam@sociallygold.com for more information.

Crash My Event

A few weeks ago, I attended an event for the apartment management company I work for and met the team from Crash My Event. You’ve seen the old school photo booths, but Crash My Event puts a whole new spin on it, a social media spin. The Tampa , FL based company will happily crash your event with their new age photo booth. I asked Wendy from CME to highlight her business. Here is what she has to say.

– – –

Crash My Event started out of a love of all things creative and fun.  My business partner and husband, Reid, has been a professional photographer for many years with a quirky, photojournalistic style influenced by his out of the box thinking and his many years as a professional drummer.  We had both settled into the world of wedding photography for quite some time when we saw the first photo booth come on the scene.  We started with a make shift one of our own at weddings for fun, and as a little time progressed, as did the social media craze, the thought of uploading photos to social media, as opposed to a print that will more than likely get left behind or lost, seemed like a great idea.  After months and months of searching for something like this we could implement into our business, and not finding much of anything, we decided to do it on our own and partner with some very talented developers and business owners who joined the Crash My Event team.

Crasher Photo Booth

Social media is the heart of our business, and as we’ve seen it work for us, we want to help pass that on to other business owners and brands.  It’s really a win-win as our products are fun and interactive, while also getting out immediate social buzz about company brands at their location or event.  As more people dive into social media, it’s crucial for businesses to have a presence there.  One easy way to do that are fun photos.  Everyone loves looking at photos, they get a lot of attention, and once you add a clients branding, it becomes a great advertising tool.  We’ve actually seen people show up at an event, who have seen our branded photos online via their associates at some point, and we end up working with them because they remember how great the photos were and they just had to come and check it out.  In one instance we were doing a multi-day event, a group saw the photos on their friends Facebook page, and decided to come the second day to the event and support that brand.  This is just one example of social media doing its job and really working.

Whole Foods 1

As technology progresses so quickly, I’m sure we will see companies following suit and putting their own spin on it, but what we want to be known for is our integrity, close client relationships, customer service and our unique style.  We love being creative, fun and interactive.  That, along with promoting our clients brands and doing what it takes to see their campaigns succeed, is what matters most to us.  Our future plans are to continue this mission, while always progressing creatively; implementing the newest technology such as our RFID products launching soon, and listening to our customers needs in order to help them succeed.  We love working with marketing companies, small businesses, large brands and event planners/companies, as they always have clients looking for that stand out product that will endear their customers to their brand and increase revenue.  We have also made great relationships in the automotive industry and have started to put our products in their showrooms and dealerships to increase customer interaction and social buzz.  The future is exciting and we are blessed to have this great opportunity.

In Action 3

Facebook 101

facebook 101

Subscribe to Sociallygold and get FREE access to Facebook 101 Video Lesson

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Good news! Facebook 101 is launching today! Instead of offering Live courses and force everyone to fit my schedule, I wanted offer recorded social media lessons that you could watch, pause and rewind whenever you want. Facebook 101 will be the first of many recorded social media lessons. The 14 minute video will start from the very beginning. It will show you…

. How to create a Facebook Page

. What settings to implement

. Showcase the different types of Facebook posts

. How to schedule posts in advance

. How to create milestones and the strategy behind them

. How to get likes to your Facebook Page

. and more!

If you are a subscriber, you should have received an email that the lesson will be ready soon. Well now you don’t have to wait, the video is ready and live. If you aren’t a subscriber yet, don’t worry! I have included an opt-in box below and you will get instant free access to this session.

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.” You most likely see companies and organizations using this tactic all the time, but as you can see, it is against Facebook Guidelines.

This morning I saw another post that encourages you to Like, share and recommend a page in order for you to enter a contest. I can’t stress how mad this makes me. I realize that not every Page admin knows all the guidelines, but we need to get the word out. I’m pointing this out not to get anyone in trouble, but to make everyone aware that this is against Facebook Guidelines. Not only is this against Facebook guidelines, but page admins don’t have access to everyone who has liked their page because of privacy settings.

If you would like to run a Facebook contest, Facebook says they “must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.” I setup a demo contest on my Facebook Page, which also includes a link on how to setup the contest with a 3rd party application.

Also, please join me in signing the petition to bring awareness to this issue.

Facebook promotion guidelines

 

The Influence of Social Media

the influence of social mediaThe influence of social media is extremely powerful. I have bought three products online that my friends have recommended. I wanted to write a post that could apply to everyone, and not just do a product review of the items iv’e bought. In this post, I’ll share how social media influences purchasing decisions and how you can use that as a lesson on how to enhance your social media strategy.

To date I’ve bought a Pebble Smart Watch, an iPad Keyboard (via Groupon) and mot recently, a subscription to dollar shave club all because of what my friends posted on social media. I put high trust in what my friends say and I’m more likely to purchase something they recommend rather then something I see/hear an ad for. I can ask them questions about how they like it, and if it’s worth buying. I also feel a sense of camaraderie because my friends and I can talk about the product. How can you apply this notion to your social media campaign?

Let’s use SociallyGold as an example. My target audience are those looking to enhance their social media strategy. If I can incentivize my fans to post about me on their social media pages, their friends will be more likely to read the blog if they fall into my target audience. The influence of social media will convert them into a fan. Another example will be if students of my social media course post on their social media pages how much they learned. The influence of social media will cause their friends to sign up, more so then if they saw it in a Google or Facebook Ad.

Dollar Shave Club is a fairly new concept that I heard about on the radio listening to Howard Stern, but didn’t pay much attention to. A friend of mine posted that he is a member, and long story short, I signed up because of the influence of social media, not the radio commercial. Now him and I can bond over our smooth faces and cheap razors. If you shave and want to save money, check out the Dollar Shave Club.

I work for an apartment management company and we use this strategy quite often. We ask our residents to write on their Facebook page about how much they love living at the community. The idea is to get their friends to see it and ask those that posted what it’s like to live there. We use the “Friends Make The Best Neighbors” campaign to get our current residents to use the influence of social media to refer their friends.

Featured Fans Section is how I am going to use this the influence of social media for my blog. I have had a lot of people tell me that they have learned something, but I want to capitalize off of that. Those that have learned something can write a paragraph about what they learned and include a link to their website (which incentivizes them). Once posted on my blog, I’ll ask them to share it on their social media channels, which will influence their friends. Contact us if you are interested in being a Featured Fan. 

Has the influence of social media encouraged any of your purchasing decisions? Let us know in the commets.

See Also: 

3 week online social media Course

How to optimize Facebook Events

10 Things You Didn’t Know About Facebook