< Marketing Archives - SociallyGold

Marketing

Social Media Overload

Social Media Overload

Are you addicted to social media like I am? This infographic from mylife.com shows what people think of their social media, how they consume it, how they share it and what they’re willing to do instead of giving it up. Soon to be Featured Fan Joel A. posted this on Twitter via Flipboard. Social Network Overload flip.it/yAf30 — Joel [...]

The Influence of Social Media

The Influence of Social Media

The influence of social media is extremely powerful. I have bought three products online that my friends have recommended. I wanted to write a post that could apply to everyone, and not just do a product review of the items iv’e bought. In this post, I’ll share how social media influences purchasing decisions and how [...]

FedEx Puts Down the Social Media Consultant

FedEx Puts Down the Social Media Consultant

I’m not sure what point FedEx is trying to make here, but it seems like they are making fun of social media consultants. You can’t take someone out of college who over shares on Facebook and expect them to be strategic about social media. If you are an avid reader, you have heard me say [...]

By February 23, 2013 6 Comments Read More →
Social Media Training

Social Media Training

This past weekend I went to Texas Hillel and gave a social media training session for their Israel Advocacy Team. My two hour session starts with an introduction to Twitter and Facebook as well as social media secrets. Take a look at the Prezi and you may even learn something new   Social media articles [...]

By February 13, 2013 0 Comments Read More →
Best Email Marketing

Best Email Marketing

E-Mail marketing always proves to be a challenge in that there are so many services, some free for certain levels, and some paid. I initially started my SociallyGold e-mail list with MailChimp because it’s free for under 2,000 subscribers and sending less than 12,000 emails a month. You’ll have to pay if you decide to [...]

By January 16, 2013 0 Comments Read More →
What is a Social Media Manager?

What is a Social Media Manager?

A social media manager is someone who manages online networks for brands, companies or organizations. Social media marketing is taking off and businesses are struggling to keep up with user trends. Social media can also be defined as an extension of your brand. It provides a behind the scenes look at what you are doing to engage current [...]

By January 13, 2013 0 Comments Read More →
Build Online Relationships with a Social Media Strategy

Build Online Relationships with a Social Media Strategy

Social Media allows you to consume the content that others provide in hopes that you interact with it Most users aren’t publishing tweets, status updates, blog posts & Instagrams just for the sake of it. If you truly enjoy what someone is putting on a social network, give him or her a Virtual Pat on the Back [...]

By January 12, 2013 0 Comments Read More →
Why Your Brand Needs to Embrace Social Media

Why Your Brand Needs to Embrace Social Media

Social Media Marketing is accelerating fast and the habits of most businesses are not caught up with those of the typical user. It’s important to start thinking about how you can future proof your brand. The infographic below is a wealth of information and fun to look at too! My favorite quote in all? “Don’t [...]

Create Social Media Share Links

Create Social Media Share Links

      A trend in web design is to create social media share links, and when clicked on, encourage users to write a comment about the website in question. I use this technique with my day job at Gables Residential, to encourage current residents to share how much they love living at their community to earn $$$. The idea [...]

Social Media Icons

Social Media Icons

As a graphic designer, I find myself constantly needing logos of social media sites for flyers, emails, websites and more. Below is a running list of links to social media icons that you can download. Social Media Sites/brands make their icons and logos readily available as they are conscious about brand recognition. Facebook Twitter  Pinterest Tumblr [...]

How Do I Get Twitter Followers?

How Do I Get Twitter Followers?

So you have a Twitter account and you are asking yourself “How Do I Get Twitter Followers?” In this post I’ll explain how. Example 1.  Twitter for Business If you are using Twitter to promote your business or website, follow those who follow a competitor or similar business. If you are a restaurant who wants [...]

What You don’t Know As a Facebook Page Admin

What You don’t Know As a Facebook Page Admin

As a Facebook Page admin, you cannot directly interact with users because of spam reasons. No one wants a Facebook page harassing their personal page. You CAN tag users when they comment on your posts, but you can’t engage with them first. Frustrating right? I PRO TIP: It’s important to acknowledge every commenter. They will be [...]

How Festivus Can Help You With Your Social Media

How Festivus Can Help You With Your Social Media

HAPPY FESTIVUS! In this post, I’ll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below. Bellow are my comments on how social media pages and brands have disappointed me in the last year, the “Airing of [...]

By December 13, 2012 0 Comments Read More →
10 Ways to Enhance Your Social Media Campaign

10 Ways to Enhance Your Social Media Campaign

  SociallyGold was born 8 months ago and I thought I would do a recap on what I have learned so far. Blogging and managing online communities has taught me a lot in my first 8 months of blogging. Below you’ll find my takeaways so far. . Be Engaging -  Treat your online friends like real friends. [...]

By December 9, 2012 2 Comments Read More →
QR Codes Explained

QR Codes Explained

By Adam Goldberg You’ve seen ‘em all around. You have the apps on your phone, but do you know how to use them to aid your social media campaign? In this post, I’ll explain how to effectively create, track and implement QR codes QR (quick response) codes were originally invented by the by the auto industry to [...]

By December 4, 2012 0 Comments Read More →
Why your Hillel Facebook account could get shut down.

Why your Hillel Facebook account could get shut down.

You want to use social media to connect with your students, but you don’t know which Facebook tool to use. If you pick the wrong one, you could get shut down.  Should your Hillel use the Facebook Page, The Facebook Group or a Personal Page to prevent that from happening?  Below I will explain the [...]

3 Ways to Enhance Your Social Media Campaign

3 Ways to Enhance Your Social Media Campaign

“I want butts in the seats” and I want “money in my pocket.” is the wrong way to asses your social media success. If you are looking for a tangible number to associate with your social media efforts, you’ll need to reassess. A social media campaign should have a goal of creating brand trust, brand [...]

When is the best time of day to post on Facebook and Twitter?

When is the best time of day to post on Facebook and Twitter?

  When should I post to get the most bang for my buck? It depends… Setting goals, whether or in life or with social media, you should set attainable and measurable goals! The website that I use to measure the Twitter account of Ask Big Questions is Crowd Booster. You can analyze and measure data from 1 Facebook [...]