Marketing Archives - SociallyGold - Social Media Strategy Consultant


Marketing

Recruit for Taglit-Birthright With a Simple Photo Contest

Recruit for Taglit-Birthright With a Simple Photo Contest

Taglit-Birthright Israel recruitment is almost here and when coupled with the start of the semester, it can be a hectic time of year. Planning welcome back events, Shabbat dinners and intern trainings can get in the way. In this post, I’ll share a way to use your trip alumni and students to help recruit new […]

Send Targeted Emails with Mailchimp Goal

Send Targeted Emails with Mailchimp Goal

Have you ever looked at a product on Amazon and then that product followed you all around the internet? This highly targeted form of advertising works because Amazon place cookies on your computer that lets them serve ads on other websites. Amazon is targeting you based on your interests. You can use MailChimp in a […]

Akron Aeros Find Success with Facebook

Akron Aeros Find Success with Facebook

Determining your social strategy can be difficult, but implementing one successfully can be even more challenging. This posts highlights the Akron Aeros Minor League Baseball Team, their new owner and how they used Facebook to build and engage their fan base. I got a chance to interview their owner via a friend’s introduction. Ken Babby, […]

Enhance Your Social Media Strategy Webinar #1

Enhance Your Social Media Strategy Webinar #1

Social media is a great tool for communicating with your fans, but do you know how to use it strategically? Sign up for 1 of 2 webinars that will enhance your social media strategy. You’ll have two opportunities to attend the first “Enhance Your Social Media Strategy” Webinar. The sessions will be the same and […]

By September 9, 2013 0 Comments Read More →
Crash My Event

Crash My Event

A few weeks ago, I attended an event for the apartment management company I work for and met the team from Crash My Event. You’ve seen the old school photo booths, but Crash My Event puts a whole new spin on it, a social media spin. The Tampa , FL based company will happily crash […]

Facebook 101

Facebook 101

Subscribe to Sociallygold and get FREE access to Facebook 101 Video Lesson * indicates required Email Address * Name * Good news! Facebook 101 is launching today! Instead of offering Live courses and force everyone to fit my schedule, I wanted offer recorded social media lessons that you could watch, pause and rewind whenever you […]

How to Violate Facebook Guidelines

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to […]

Social Media Overload

Social Media Overload

Are you addicted to social media like I am? This infographic from mylife.com shows what people think of their social media, how they consume it, how they share it and what they’re willing to do instead of giving it up. Soon to be Featured Fan Joel A. posted this on Twitter via Flipboard. Social Network Overload flip.it/yAf30 — Joel […]

The Influence of Social Media

The Influence of Social Media

The influence of social media is extremely powerful. I have bought three products online that my friends have recommended. I wanted to write a post that could apply to everyone, and not just do a product review of the items iv’e bought. In this post, I’ll share how social media influences purchasing decisions and how […]

FedEx Puts Down the Social Media Consultant

FedEx Puts Down the Social Media Consultant

I’m not sure what point FedEx is trying to make here, but it seems like they are making fun of social media consultants. You can’t take someone out of college who over shares on Facebook and expect them to be strategic about social media. If you are an avid reader, you have heard me say […]

By February 23, 2013 6 Comments Read More →
Social Media Training

Social Media Training

This past weekend I went to Texas Hillel and gave a social media training session for their Israel Advocacy Team. My two hour session starts with an introduction to Twitter and Facebook as well as social media secrets. Take a look at the Prezi and you may even learn something new   Social media articles […]

By February 13, 2013 0 Comments Read More →
Best Email Marketing

Best Email Marketing

E-Mail marketing always proves to be a challenge in that there are so many services, some free for certain levels, and some paid. I initially started my SociallyGold e-mail list with MailChimp because it’s free for under 2,000 subscribers and sending less than 12,000 emails a month. You’ll have to pay if you decide to […]

By January 16, 2013 0 Comments Read More →
What is a Social Media Manager?

What is a Social Media Manager?

A social media manager is someone who manages online networks for brands, companies or organizations. Social media marketing is taking off and businesses are struggling to keep up with user trends. Social media can also be defined as an extension of your brand. It provides a behind the scenes look at what you are doing to engage current […]

By January 13, 2013 0 Comments Read More →
Build Online Relationships with a Social Media Strategy

Build Online Relationships with a Social Media Strategy

Social Media allows you to consume the content that others provide in hopes that you interact with it Most users aren’t publishing tweets, status updates, blog posts & Instagrams just for the sake of it. If you truly enjoy what someone is putting on a social network, give him or her a Virtual Pat on the Back […]

By January 12, 2013 0 Comments Read More →
Why Your Brand Needs to Embrace Social Media

Why Your Brand Needs to Embrace Social Media

Social Media Marketing is accelerating fast and the habits of most businesses are not caught up with those of the typical user. It’s important to start thinking about how you can future proof your brand. The infographic below is a wealth of information and fun to look at too! My favorite quote in all? “Don’t […]

Create Social Media Share Links

Create Social Media Share Links

  A trend in web design is to create social media share links, and when clicked on, encourage users to write a comment about the website in question.  The idea is to increase web traffic, and ideally, convert leads into new customers. This is an Example of a Facebook Share Link <a href=”http://www.facebook.com/sharer.php?u=http://www.sociallygold.com“>Share This Link on Facebook</a> […]

Social Media Icons

Social Media Icons

As a graphic designer, I find myself constantly needing logos of social media sites for flyers, emails, websites and more. Below is a running list of links to social media icons that you can download. Social Media Sites/brands make their icons and logos readily available as they are conscious about brand recognition. Facebook Twitter  Pinterest Tumblr […]

How to Get More Followers on Twitter

How to Get More Followers on Twitter

So you have a Twitter account and you are asking yourself “How Do I Get Twitter Followers?” In this post I’ll explain how. Example 1.  Twitter for Business If you are using Twitter to promote your business or website, follow those who follow a competitor or similar business. If you are a restaurant who wants […]