My passion is social media. I started this blog after a recommendation from someone who I met at the Non-Profit Technology Conference in San Francisco and have been going full force since then.
I have had a few jobs in the non-profit world, but now work in the profit world managing social media networks for apartment communities across the country. I manage pages in North and South Florida, Atlanta, DC, MA, NY, NJ and IL.
In this article i’ll share a case study on how to run a Pinterest Contest. Facebook Promotion Guidelines do not allow you to use its functionality to run a contest, so I resorted to Pinterest instead. This contest called out for the residents of the apartment management company I work with to submit their home work [...]
In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]
I get asked this all time. “Hey SociallyGold” “Yes?” “What is LinkedIn?” I joined LinkedIn when I was a junior in college because it was the hot new thing. I’ll be honest and say that I don’t used LinkedIn very often. I wanted to be able to answer this question, but I knew I [...]
Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to [...]
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
1. Don’t send too many emails If your like me, you get tons and tons of emails. If you send too many, your audience will start to ignore them. Try longer emails less often then shorter emails more often. 2. Monitor the data Email programs provide data on the emails you send. Use that data [...]
If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering [...]
Steven Colbert forced former President Bill Clinton Last night. When asked why Bill hadn’t joined Twitter before, he said ”sort of insecure.” This was filmed at the Clinton Global Initiative University. Now that I’m no longer president I have been downgraded to Air Force Seven. #notColbertpretendingtobeme — Billy Jeff Clinton (@PrezBillyJeff) April 9, 2013 There [...]
When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined [...]
I found myself in a conversation at my 9-5 yesterday defending Twitter. I was explaining to some co-workers, who don’t really get “The Twitter.” I can go on for hours about why I use Twitter, but I’m looking to my readers to see what you think. How the conversation started… As a disclaimer, these co-workers [...]
I’m not sure how I would have been able to handle all of my social media responsibilities this semester if it weren’t for Adam. I had the fortunate opportunity to personally meet with Adam and a few girls I’ve joined with in an Israel Advocacy Fellowship through Texas Hillel. Adam gave me so many great [...]
Are you addicted to social media like I am? This infographic from mylife.com shows what people think of their social media, how they consume it, how they share it and what they’re willing to do instead of giving it up. Soon to be Featured Fan Joel A. posted this on Twitter via Flipboard. Social Network Overload flip.it/yAf30 — Joel [...]
Adam from SociallyGold really has a gift for impeccable timing. Just this week he tweeted a solution to a problem I was having just as it was at the forefront of my mind. You see, I am helping a friend who is a public speaker consolidate Facebook fan pages that were created for him [...]
I’ll be honest, I work really hard at getting people to subscribe to my blog, but I rarely subscribe to others. I don’t have a connection with them when they auto send me their most recent blog post, which I am also guilty of. I can’t remember where I read this, but the tip said [...]
I recently learned that you can merge Facebook pages via the admin section. Facebook makes this available for Pages that represent the same thing and have similar names. You’ll only be able to merge the page with fewer Likes into the page with more Likes. This post will help you if a duplicate page was created [...]
I am giving away a free seat to my social media online course. Each course will have a max of 9 classmates and you’ll be able to ask me questions once the course is over. If you have already signed up for the course, and win the giveaway, you’ll get a refund. As a winner [...]
I'm a social media and tech community manager with a passion for using my social media skills for good. Read More about me!
How to Run a Pinterest Contest
In this article i’ll share a case study on how to run a Pinterest Contest. Facebook Promotion Guidelines do not allow you to use its functionality to run a contest, so I resorted to Pinterest instead. This contest called out for the residents of the apartment management company I work with to submit their home work [...]
How to Increase Facebook Reach
In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]
Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]
Social Media Campaign Case Study
What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]
I love speaking in front of people. No crowd is too too big! I have done social media trainings for - Hillels of Baltimore - Texas Hillel Possible Topics:
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