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Akron Aeros Find Success with Facebook

Determining your social strategy can be difficult, but implementing one successfully can be even more challenging. This posts highlights the Akron Aeros Minor League Baseball Team, their new owner and how they used Facebook to build and engage their fan base. I got a chance to interview their owner via a friend’s introduction. Ken Babby, […]

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to […]

Best Email Marketing

E-Mail marketing always proves to be a challenge in that there are so many services, some free for certain levels, and some paid. I initially started my SociallyGold e-mail list with MailChimp because it’s free for under 2,000 subscribers and sending less than 12,000 emails a month. You’ll have to pay if you decide to […]