Results for category "Presentations"

3 Articles

Virginia Tech Hillel Leadership Dinner Recap

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Last night I was invited by Virginia Tech Hillel to speak at their 9th annual Leadership Dinner. The event was sponsored by Virginia Tech Hillel and Ask Big Questions at Virginia Tech. The theme of my presentation was leadership and how student organizations can better use social media to communicate with their members. In addition to the training, I met with individuals and showed them better email techniques, how to create and update blog posts as well as how to optimize websites for social media sharing.

I used my oh so favorite Prezi to present.

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My presentation lasted an hour and I fielded questions from the audience and on Twitter using the hashtag #CreativeLeadership.

The audience had great questions.

Q: How do you access Twitter Lists from your mobile device? 

A: Twitter Lists can be accessed by going to the “Me” tab at the bottom of the app and scrolling down. Check out my article on Twitter Lists if you would like to learn more.

Q: I’ve never clicked on an advertisement on the side of Facebook, why do companies purchase the ad space?

A: Companies do spend a lot of money on advertising. Facebook has billions of users and it lets advertisers target them based on their profiles. Even if you don’t click on the sidebar ads, advertisers count on those ads for brand recognition.

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Q: How do you combat information overload? We want to get our message out, but it’s hard to compete with everything else.

A: Information overload is a tough hurdle, but if you make a conscious effort to produce top quality content, your updates will jump out at your audience. Users are on social media to be social and engage with friends and family. Keep that in mind when creating your content. You don’t need to post for the sake of posting. Only craft an update when you have something meaningful that will make the lives of your fans better.

Q: If your organization has niche groups, is there way to associate them on Twitter and Facebook.

A: There is not a direct way to associate niche Twitter accounts or Facebook Pages with a main account. If you are looking to create multiple accounts for your organization, I would advise against it. It can be difficult to manage multiple accounts and you run the risk of having a dead page over time. You also run the risk of forgetting or loosing the login information.

Learn even more about the topics I covered.

. The Twitter @ Reply Trick to Increase Your Following

. Use Eventbrite to get accurate event RSVPs

. Facebook Group vs Person vs Page

. Use Facebook Insights to learn about your audience

. The Facebook Character Limit

. Facebook Image Dimensions

. How to resize the new Facebook Event Cover Photo

Have more questions? Email me at adam@sociallygold.com or tweet me at @socially_gold

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How to Blog for Hillels

Happy Saturday! Next week I am presenting with former colleagues at a social media break out session for at Hillel’s yearly staff conference. Hillel’s stated mission is “to enrich the lives of Jewish undergraduate and graduate students so that they may enrich the Jewish people and the world”. I worked for Hillel for two years as an on-campus professional.

I volunteered to speak about blogging and my portion of the session is 25 minutes. The below is a how to blog presentation that includes talking points of how Hillels can get started and maintain a blog. I’m posting this on my blog so I can foster feedback. Please leave any suggestions or questions in the comments below.

Topics included are:

  • What is blogging?
  • Blogging websites
  • How to engage your audience with blogging
  • Blogging Tips
  • Blogging examples
  • Blogging Best Practices

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Social Media Explained

This afternoon I gave a “Social Media Explained” seminar to college students at a leadership retreat. I crafted this Prezi and presented via Google+ Hangout. Unfortunately, the seminar was not recorded, but you can see the process of trying to set it up here.