Results for category "E-Mail"

5 Articles

What Do You Love and Hate About Email Marketing?

Envelope

Today I got a poorly designed email from a non-profit organization (I won’t say who it is from, but it inspired me to write this post). Do they really expect me to read that whole thing? I’ll admit, I’m not the best email marketer, but I figure we could crowd source what you like and don’t like about marketing emails for everyone to learn from.

Short, long, teaser, informative, call to action, and special offer emails are a dime a dozen. What do you love or hate about marketing emails? Share you thoughts in the comments and feel free to include something we can all learn from.

Leave a comment for a chance to win a free seat in an upcoming social media training.

Akron Aeros Find Success with Facebook

Determining your social strategy can be difficult, but implementing one successfully can be even more challenging. This posts highlights the Akron Aeros Minor League Baseball Team, their new owner and how they used Facebook to build and engage their fan base.

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I got a chance to interview their owner via a friend’s introduction. Ken Babby, the owner of the Akron Aeros came from the digital arena with the Washington Post, so his Facebook success with the Aeros shouldn’t be a surprise.

SG: Why is Facebook so important to you and the Aeros?

Ken: Facebook gives us a means to talk to fans, more so then Twitter even. We utilize Facebook to listen to how our fans want to work with us.

SG: Can you tell me about your Facebook Strategy?

Ken: I Wanted people in our region of Ohio to know about the Aeros. We used targeted ads, contests, in-game promos, messages around the ballpark anywhere we could think of, merchandise, free things and once in a life time experiences. We also wanted our fan base to see that we celebrated our fans on Facebook, to make it known so others would follow suit.

Whenever we hit a new milestone of fans, we rewarded our 5,000, 10,0000 and 20,000 fan on Facebook

. Come steal second base and take the base home with him
. Gave away an experience to watch fireworks
. First pitch giveaways
. Giveaways that celebrated the fans were important to our growth

SG: How did Facebook Ads play into your social strategy?

Ken: I knew that we needed a combination or organic and paid growth. Our use of Facebook Ads helped us grow from 3,000 fans to about 20,000 fans. Not all of those fans came directly from ads, but they really helped.

June, 2013 was the anniversary of the movie Major League, which is about the Cleveland Indians. Cleveland, not far from Akron, creates a large fan base for the movie. We spent close to $1000 on Facebook Ads advertising our Roger Dorn night. Needless to say we sold out that night. We also gave away Roger Dorn Snow Globes. Super fun!

                                  Image Courtesy of milb.com

 

SG: Did you use any other strategies along with Facebook?

Ken: We have a subscriber list with close to 10,000 members. We also added a header at the very top that encouraged subscribers to like us on Facebook.

What can we learn from Ken and the Akron Aeros?

. Celebrate your fans in front of others, the ones not participating will soon follow suit
. Use Facebook to learn about your fan base and what they want
. Give prizes that your fans are sure to be interested in, once in a lifetime experiences if you can
. Use targeted Facebook ads to build buzz around a specific event
. Add a banner to the top of your email to encourage likes of your Facebook Page

To learn more about The Akron Aeros, go to the Aeros website, follow them on Twitter or check out their Facebook Page.

 

 

 

Collect Emails With A Free Facebook Application

There is a lot of magic in Facebook Applications. I use them to grow my fans and email subscriber list. Growing my email list has been my main focus lately. Subscribing to a blog shows more commitment then following or Liking. Also, a subscriber is giving you their permission to communicate with them privately. This post will show you how to collect emails using a free Facebook application (also known as a Facebook tab) for your Facebook business Page.

First you need to have an email service program like AWeber or MailChimp . I have flipped between AWeber and MailChimp, but I am currently using MailChimp. When you create a list in MailChimp, you have the option of creating a sign-up form. The sign up form can live in the Facebook Application, which I’ll show you how to install. This tutorial also includes a downloadable Fangate image and some strategy tips to start collecting emails.

Fake Facebook Likes

The “Sample Contest” and “Free Download” are both installed on my Facebook Page using this free Facebook Application by Thunderpenny

Step 1: Go to the Thunderpenny Static HTML Facebook Application Page

Step 2: Click Install Page Tab

Free Facebook application

Step 3: Select the page you would like to instal the application on

Step 4: Add “Add Static  HTML: Iframe tabs”

Step 5: After being redirected back to your page, select the newly installed Facebook application.  

Facebook Application

Step 6: You’ll be taken to the Facebook tab settings. Click Edit Tab

Step 7: Thunderpenny offers a number of apps to install. Hit Change App under “Static HTML”

Free facebook tab

Step 8: Select “Website” from the list on the left and then the “Use Website App” button down below.

Step 9: Enter the external URL of the website you want to use. MailChimp gives you a URL to use when you create a form. If you are not familiar with creating forms on MailChimp, you can visit their forums for a tutorial.

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Step 10: Installing a fangate will allow you to restrict access to the tab only to those who have liked you on Facebook. So now you’ll not only collect an email address, but they will be forced to like your Page. To install the a fangate, click “Fangate” next to content tab at the top left.

Step 11: You can upload an image or add html as your Fangate. I use a .gif to encourage the like by highlighting where the like button is at the top right. Remember, only those that don’t like your page will see the fangate. You’ll have to upgrade to the paid version if you want to upload an image from your computer. The way around it is to add HTML. You can copy and paste the HTML below and you’ll be all set.

<img src=”http://sociallygold.com/wp-content/uploads/2013/08/free-facebook-application-fangate-01.png”/>

Free facebook applictaion

 

Step 12: View your new Fangate by hitting “Preview Tab” at the top right.

Step 13: Navigate back to your Facebook Page to see what you have created. You’ll see the generic image for the app there.

Facebook Application

Step 14: Changing the image and the Facebook tab name. Click the triangle to the right, which will give you access to editing the individual tabs. Hover over the tab you want to change and click the pencil icon.

Facebook Application

Step 15: Click edit settings. A dialogue box will appear.

Facebook tab

Step 16: 

Edit the custom tab name and image. The image dimensions are 111×74.

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Step 17: Promote your newly created Facebook Tab on Facebook and Twitter. 

According to Facebook, the Mobile daily active users hit 469 million on average for June 2013. It’s important to make sure you Facebook Application is  mobile friendly. To do this add “?ref-ts” at the end of the link to force the desktop version of Facebook, otherwise mobile users will get an error.

Ex.

Non-Mobile friendly

https://www.facebook.com/SociallyGold/app_190322544333196

vs.

Mobile Friendly

https://www.facebook.com/SociallyGold/app_190322544333196?ref=ts

Facebook Application Error

 

Step 18! That’s it, your done! Enjoy using your newly created mobile friendly Facebook Application.

As always, thank you for reading. It would really help me if you shared this article with your friends, foes, neighbors, sisters, brothers and anyone else who you think may be interested in creating Facebook Tabs and Applications. You can also subscribe to get updates in your inbox directly from SociallyGold.

See Also:

Legally run a photo contest using a Facebook Application

Fake the amount of likes you have with a Facebook Tab

10 Quick Email Marketing Tips

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1. Don’t send too many emails

If your like me, you get tons and tons of emails. If you send too many, your audience will start to ignore them. Try longer emails less often then shorter emails more often.

2. Monitor the data 

Email programs provide data on the emails you send. Use that data to test when the best time to send is, subject lines, length, open rate, and click through rate to name a few metrics. I recommend resending at the same time as the highest click through rate.

3. A/B Test with your subject line

Separate your email list into segments and test a subject line with 10% of your list for each subject line. Whichever subject line has a higher click through rate, send the winning subject line to the rest of your list.

4. Try adding names to the subject lines

Email programs also allow you to use subscriber data in the subject line. Use the name merge field to insert the recipients name in the subject.

5. Use calls-to-action

I recommend using this tactic with social media as well, but don’t broadcast an email without asking your recipients to do something or answer a questions. Inspire actions with your email.

6. Schedule emails to be sent in the early morning so it is first in the inbox

Choose your sending time wisely. Try scheduling your emails to be sent early in the morning. The email will be at the top of the mailbox when your recipient checks their email.

7. Exclusives to provide your subscribers value

Treat your subscribers as kings/queens. Make it known that you think they are special and you’ll see a much higher open rate.

8. Put a call to action at the end to inspire people to read your email

If you are sending a long email with a lot of information, add a prize to those that get to the bottom of the email. Offer it sporadically to encourage your readers to always read the whole email.

9. Pick a subscriber of your list and send them a personal email thanking them for subscribing

I have had a lot of success with this. It doesn’t happen often, so it will be novel to those who receive your personal email.

10. Pick someone who clicked a link and send them a person email based on what the clicked on

 

Your email program should tell you who click on what email. Use that information to send them a similar article. You can also start a conversation based on the article they clicked on.
 

Guest Post: My Internet Peeves

Guest Post By: Jacob Rosen

Social media is one my favorite things about 2013. Whether it’s just passing lots and lots of time on Facebook or tweeting with fellow bloggers, I consider myself to be a bit knowledgeable about the subject – although not quite a guru.

But still, many things tick me off in relation to social media and internet usage in general. Without further ado, as my first blog for Socially Gold, here is a quick list of some of my top 8 Internet pet peeves:

- Not being consistent: This is one of the top ones. If you don’t have anything new at all on your Facebook page, Twitter page, website or other platform every week, you’re doing it wrong. Make it a part of your weekly routine, schedule things in advance and plan accordingly around your availability.

- Facebook-Twitter linkage: Oh this one grinds my gears. There’s nothing more annoying on Twitter than a Facebook status pretending to be a tweet. I don’t want to see something Facebook-related; I’m on Twitter for a reason! The other way around isn’t as egregious, but still screams laziness.

- Not responding to comments: It seems obvious, doesn’t it? Whether they’re in the form of comments on Facebook, mentions on Twitter or formal responses to a blog post, you have to always respond personally. It’s just like cultivating a donor prospect; you can’t leave them hanging!

- Over-posting content: Almost to the opposite of the one above, there is such a thing as over-posting. Don’t tweet “For the morning crowd” and “For the evening crowd,” because sooner or later you’ll be posting “For the mid-sunset like to eat dinner late early.” If you share too many items on Facebook or over-tweet the same link more than twice, it’s an easy way to lose friends and followers.

- Auto-response emails: So I know I might be in the minority here. But I don’t know what these are still relevant. If it’s an emergency to reach someone, I’ll call. If not, then I’ll understand if he/she might be busy for a little while and will email back as soon as possible. And if it’s someone super important who needs to get back to me ASAP – I should know whether or not they’re out of town already.

- Out-dated email services: Are you still using Yahoo, MSN or some other type of 2002-esque email provider? Stop it. Stop it right now. Switch to Gmail. Switch to another provider that allows you to customize your email address. Employers, friends and colleagues will look down on you for not knowing the best email providers out there. And “best” is not subjective in this context.

- Out-date Internet browsers: Again, a similar idea as the one above. I get it when my parents or grandparents use Internet Explorer – they might not be familiar at all with the beauty of Google Chrome. But if you’re under 40 and still using IE, something’s amiss. Switch to Chrome now. It truly does change your online experience.

- No listed contact information: I’ve visited dozens and dozens websites – even newspaper, TV and radio websites – where it’s impossible to find contact information for staff members. And that’s within the last two years. A staff directory and contact submission form is a bare minimum if you’re looking to avoid spam, but don’t make me take more than 45 seconds to find that, otherwise I’m done with you anyway.

Hope you enjoyed this brief list of some of my top Internet pet peeves. I’m certain I’ll be back for more – but at least you know for now how not to make me angry via social media.

Jacob Rosen is the Development Associate for Hillel at Kent State University. He can be found on Twitter @udjrosen, where mostly he tweets about Cleveland sports since he also writes the side for WaitingForNextYear.com. He was formerly the editor-in-chief of his school paper, the Flyer News, and worked in the media relations department of the Akron Aeros baseball team for three years.

Thumbnail Image Source: Catalin82, stock.xchang