![Tip of the hat to Arby’s Social Media Team](https://sociallygold.com/wp-content/uploads/2014/01/pharrells-hat.jpg)
Tip of the hat to Arby’s Social Media Team
If you watched the Grammy’s on Sunday, you saw a lot of action. One of the biggest headlines was singer/songwriter Pharell’s hat. If his goal was to make a fashion statement, he definitely did that…and more! He wore a top hat that looked similar to what a forest ranger would wear. It also looked similar to the hat in the fast food chain Arbys’ logo. Arby’s noticed and tweeted at Pharell.
Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby’s (@Arbys) January 27, 2014
At the time of this article, their tweet has 83,000 retweets. It’s instances like this that have me in love with social media. A creative person at Arby’s (or their ad agency) took advantage of the moment and the internet went crazy for it. Someone even created an account for the hat itself.
![pharrells hat2](https://sociallygold.com/wp-content/uploads/2014/01/pharrells-hat2.jpg)
The team behind Smokey the Bear chimed in too!
Thanks @Pharrell for a memorable #GRAMMYs night. Only you can prevent wildfires. http://t.co/o0OQ2rH4FQ @smokey_hat pic.twitter.com/HWTqbnuEU6
— Smokey Bear (@smokey_bear) January 27, 2014
What can we learn from this?
. It’s okay to tweet about things that have nothing to with your brand or organizations
. Using a sarcastic tone/voice is okay too
. Be timely
. Be on the lookout for pop-culture happenings your brand can weigh-in on.
Oreos had a similar moment of glory during last year’s Super Bowl. Check out what they posted that got the internet buzzing.