Tips for Crafting the Perfect Facebook Post – Part #1

A white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions. I discovered this white paper from Buddy Media. Of the tips I extracted, I provide my own commentary below.

Tip #1 – Posts between one and 80 characters had, on average, a 27% higher engagement rate, yet only accounted for 19% of all Posts.

This is why Twitter succeeds so well, posts that are short and sweet tend to have better engagement. You can ask yourself. Would you rather read a longer post or a shorter post. Based on this, the statistics show that lower character count posts do better, but it is employed less often.

Tip #2 – Engagement rates were three times higher for Posts that used a full-length URL

People want to know what they are clicking on. The downside is that you don’t get insights from using a sight like for tracking, or it takes up too much of your Tweet, when you only have 140 characters.

Tip #3 – To drive ‘Likes,’ be direct in asking for the ‘like.’ Outright requests worked most effectively. To drive comments, ask a direct question and ask for the response. Ask fans to “post,” “comment” or “tell” you something. Fans will listen and respond by commenting.

– You want something from your fans? Just ask them! You get more likes when you directly ask for the like or for them to comment! “Like this status if x” “Comment on this status if you agree with y” etc.

This is has been part one of the series on Tips to Crafting the Perfect Facebook Post. You can find the original white paper from Buddy Media Below.

Which of these tips will you employ? Let us know on our Facebook Page.