Envelope

What Do You Love and Hate About Email Marketing?

Envelope

Today I got a poorly designed email from a non-profit organization (I won’t say who it is from, but it inspired me to write this post). Do they really expect me to read that whole thing? I’ll admit, I’m not the best email marketer, but I figure we could crowd source what you like and don’t like about marketing emails for everyone to learn from.

Short, long, teaser, informative, call to action, and special offer emails are a dime a dozen. What do you love or hate about marketing emails? Share you thoughts in the comments and feel free to include something we can all learn from.

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  • http://BecauseYouGoogledMe.com BecauseYouGoogledMe

    The limitations of the medium. The lack of demographic analytics. The inability to engage. The general indifferent attitude most people have with their inbox. The overall sense of intrusion. The spam filters. Opt-outs. Auto-replies. Fake addresses. Dependence on incentives. Should I go on?

    • Adam Goldberg

      I agree with all of your points. Is there anything marketers should be doing better?