Using Halloween to Engage your Facebook Fans

Halloween is one of my favorite holidays, not only because you get to dress up, but it is a great way to engage your audience via social media.

I advise Ask Big Questions on their social media strategy and I suggested adding a Halloween theme to their standard logo just for the day. I also took a sarcastic approach to “asking for the Like”

I attached the photo and said..

“I bet we can’t get 31 LIKES for the 31 days in October :)” We ended up with 45 Likes and 2 shares when typical posts on the page only get 5 or 6 likes and see no shares.

Here is the halloween themed logo post on Facebook. I changed the colors to shades of orange and added a bat and moon graphic, iconic to Halloween.

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You can see other tips for crafting the perfect facebook post here. Why do you think this strategy works? Let us know in the comments.