What is Social Media

Below you will find a list of social media frequently asked questions and ahow-to in relation to social media. Did I miss anything? Add your questions in the comments. 

Social Media Frequently Asked Questions

How do I know if I am over posting? – From Reader – How much is “too much”? We don’t want to bog down/irritate our constituents. Guidelines on invitations, posts, photos, group posts, pins, tweets, etc.–especially when you have them all!! –

From reader How do I build  interactions when introducing a new way to connect with an organization socially–i.e we’re starting to use Pinterest and twitter to diversify but haven’t been able to get much momentum.

What is Social Media?

Social media initially started so you could connect with friends and family online. Marketers have since taken advantage of social media and use it to not only advertise their products, but they also use it for brand recognition and a customer service channel. There is a lot of pressure for business and organizations to utilize social media, but their struggle is having enough time. Social Media is also a fantastic way to build traffic to your website.

How do I measure the return on investment (ROI) of social media marketing?

It can be difficult to measure the return on investment of your social media marketing, but you will see residual effects of your efforts. Your social media channels are the face or your company. Your customers may look into you on social media before making a purchase, attempt to ask you a question or simply use it to learn more about you. While tracking teh exact ROI of social media isn’t an exact science, the below will give you some idea.

– Coupons and Offers – You can post a coupon on your social media channels as well as an Offer. Facebook recently announced that they are doing away with offers as the conversion rates on those are not high.

– Tracking Phone Numbers – You can implement tracking phone numbers that will be attributed to your social media channels. You should receive a report as to how many calls came to you through those numbers.

– Google Analytics – Google Analytics is a powerful tool that allows you to measure web traffic and the sources it comes from. You can set up goals on your Thank You pages and attribute that traffic from a social media site. To see how to do this, take a look at my measuring social media ROI wih Google Analytics tutorial.

Which social networks should I use?

What is business to business marketing?

What is business to consumer marketing?

What are Facebook Insights?

Can I schedule my social media posts in advance?

What is a Facebook Page? What is a facebook group?

What is a Facebook personal page?

What is a social media consultant?

What is social media marketing?

What type of Facebook posts get the most engagement?

How often should I post on Social Media?

TWITTER

What is Twitter?

Twitter is a microblogging website that allows you to express yourself in 140 characters or less. You can access Twitter via mobile app or Twitter.com.

What is a RT A RT or a retweet is a twitter term used to share a tweet with your followers. A RT and a retweet is the same thing. If you like a tweet that you see, you can RT it for your followers to see. You can simply retweet or you can copy the tweet manually, add your own commentary and paste t

What is a Hash Tag?

What is @replying?

What is @tagging?

What are the differences between Facebook and Twitter?

– http://sociallygold.wpengine.com/twitter-vs-facebook-whats-your-poison-3/

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