Using Halloween to Engage your Facebook Fans
Halloween is one of my favorite holidays, not only because you get to dress up, but it is a great way to engage your audience via social media.
I advise Ask Big Questions on their social media strategy and I suggested adding a Halloween theme to their standard logo just for the day. I also took a sarcastic approach to “asking for the Like”
I attached the photo and said..
“I bet we can’t get 31 LIKES for the 31 days in October :)” We ended up with 45 Likes and 2 shares when typical posts on the page only get 5 or 6 likes and see no shares.
Here is the halloween themed logo post on Facebook. I changed the colors to shades of orange and added a bat and moon graphic, iconic to Halloween.
You can see other tips for crafting the perfect facebook post here. Why do you think this strategy works? Let us know in the comments.