How to Measure the ROI of B2B Marketing

Earlier I wrote an article about effective ways to use business to business social media to not only get new leads, but build in-person relationships with those businesses. Now that we have identified the strategy, I am going to explain how to measure the ROI (return on investment) of Business to Business Marketing. The strategy […]

My New Social Media Strategy

Iv’e decided to implement a form of the scientific method with my social media strategy. I love writing in my blog and I have seen an upward trend in visitors from month to month, but only a slight increase. I want to keep this upward trend going and going, but I also want to test […]

Testimonial: University of Texas Hillel

Israel Advocacy through social media is the next big thing. Well at least at the Univeristy of Texas that is. Just a few months ago I applied to the Israel on Campus Coalition for a grant to fund a new initiative I was hoping to start. Together with Ayala Peer, the Israel Fellow on my […]

PopTip – The Newest Twitter Add on

While scanning through my Twitter feed today, I noticed that the Miami Dolphins used a Twitter Polling service called PopTip. I get a lot of my social media ideas from big brands, but this is the first time a sports team gave me an idea. Which aspect of the off-season are you most excited about? […]

Business to Business Social Media

The title of this article was chosen using the Google Keyword Tool. “Business to Business Social Media” is searched 90,500 times globally and 40,500 locally. I wrote an article exclusively for social media today about how to effectively use social media for business to business marketing. I touch on the following points in the article. . […]