How to Promote a Facebook Event - SociallyGold - Social Media Strategy Consultant

How to Promote a Facebook Event

It’s really easy to create a Facebook event, the difficult part is getting people to click “join”. This post will highlight a few out of the box ideas to get more attendees to your Facebook event. This post assumes you already know how to create an event, so let’s get right to the ideas.

See Also: How to resize a Facebook Event Cover Photo Using Paint

promote a facebook event

Paid Promotion for your Event – Facebook allows you to pay to promote your event, which is aimed at helping you increase attendance. You can target various groups, but if you are missing the “invite all page fans” function, this may be your best option.

You can access the promotion settings by clicking the gear and clicking “promote event”. You will be taken to the below screen to enter your settings. There is a setting that allows you to target fans of your page, which will increase your event’s visibility to your fans. You can only target fans of pages you are an admin for.

Screen Shot 2013-08-28 at 8.51.07 PM

Paying to promote your event via Facebook isn’t your only option. If you’d like more information, read my previous article covering if you should pay to promote an event on Facebook.

Posting a countdown - Let’s say your event is 7 days away, you can start counting down until the actual event using pictures. Don’t have any Photoshop skills? Not to worry, you can still post a countdown with a text post and a link. Make sure to include the link to the event with the posted picture too.

The dimensions of this photo are 404×404. It’s just the right size to fit the Facebook timeline on Desktop so it doesn’t get cut off.

promote a facebook event

Inviting Friends - You can’t invite fans of the page to your event from the page, so you’ll need to use a personal account to invite guests. This can be challenging if you aren’t fans with your page fans. To combat this, pick a handful of influential people who are in different social circles to invite guests from their personal page. The idea is to cast a wide net in order to reach more than just one niche social group.

A typical user, not only the event admin, can invite friends to the event. Keep in mind that guests will see who invites who.

invite facebook friends

See Also: Facebook Invite All Chrome Extension

Gorilla Marketing – You can use your friends as a billboard for your event as well. Create an image for those attending the event to post on their page that will show on their timeline. Give them an incentive for posting the image by entering them into a contest. You can then do the raffle at the event for the prize, which will teach others that you offer prizes for this type of thin. They will be willing to do the same thing for a future event after witnessing the raffle. 

Again, make sure they post the link to the event with the picture.

promote a facebook event-01

Eventbrite - One of my struggles with Facebook events is that it’s really easy to click the “Join” button and even easier to forget about it. Eventbrite is a service that allows you to collect RSVPs and collect information too. Eventbrite is free to use if you are not selling tickets. Even then, they take a small percentage of ticket sales. Here are just some of the benefits of using Eventbrite…

. You can collect data from your guests
. Your RSVP form can include questions about dietary restrictions as an example
. You can create any questions you’d like
. Eventbrite will send a reminder 24-hours before the event
. You can export guests lists and create name tags right from Eventbite

If you are interested in learning more about Eventrbite and how to use it, you can read my article about using the service to get accurate event RSVPs.

More ideas…

- Change your Facebook Page cover photo to advertise the event
- Use a text message service like EZTexting to remind guests of an event
- Call/text people to personally invite them to the event
- Create an invite video for the event
- Hold a contest for the organization that brings the most guests

These are a just a few ideas to help you think outside the box to promote your Facebook events. Did I miss any? Please share your ideas in the comments.


    • Adam Goldberg

      Thanks for sharing Jacob! Did you find any downfalls of having a group and a page?

      • Jacob Rosen

        Well, it’s not like we had much of a choice. We already had the established group and many students were used to its function. At one point last year, we had planned on deleting the group and migrating entirely to the page. With the ability to auto-invite 300 people, however, it seems like we should never delete the group.

  • Pauline

    I’m just wondering if an event is 60 days away, how often do you promote it? 2 times a week? I’m writing an SOP on it for my company and I have no idea how to say for x event, promote it y times a day/week/hour/year/etc. Any thoughts? Thanks for the article!

    • sociallygold

      Hi Pauline,

      When you say promote, do you mean a paid promotion or simply posting about it on Facebook? There isn’t a hard and fast rule, but I’d suggest to increase your frequency as the event gets closer and closer.

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