Facebook Updates Admin Panel

Facebook Updates Admin Panel

When I logged into Facebook today, I noticed that Facebook updated the admin panel. When you navigate to your page, you’ll notice a list of recent postings and their Total Reach. If you Google “measuring Facebook engagement”, you’ll find many opinions on ways to calculate it. I would recommend using Total Reach as a measure as it is defined as “The number of people who saw your post.” If you measure Likes of each post, you won’t get accurate engagement levels. If someone Likes, comments or shares your post, your reach will also go up because of the story it created on their timeline.

Keep in mind that the Total Reach is calculated when your post appears on the Newsfeed, but just because it appeared on their Newsfeed, it doesn’t mean they engaged, or took in what you wrote, so keep that in mind.

What Changed?

What used to be in this space was the notifications section. Now you’ll see a dedicated Notifications button with the number of notifications at the top instead. I’d prefer to have the notifications back instead of this update. Which layout do you prefer?

 

facebook updates admin panel

Why the change?

This update hasn’t been rolled out to everyone, but you may notice the change soon if you haven’t already. With the change, Facebook is now putting the option to promote your posts front and center.  This panel is not to replace the Insights section for in-depth analytic data. You can access that by hitting See All. If you would like more information about Facebook Insights, check out a recent article I wrote that goes into more detail. You can also scroll down to see more of your posts if you’re interested. I don’t like that you can’t sort it based on highest reach, it’s just a list in chronological order.

What do you think of the update? Do you appreciate the addition or is it simply a push by Facebook to scare you into paying to promote your posts?

See Also:

10 Things You Didn’t Know About Facebook

Facebook Punishes You for Being Lazy

How to Optimize Facebook Events

 

 

  • I hate it! I want my notification panel back 🙁

    • Adam Goldberg

      I do too Erin! Why do you think they made the change?

  • Panos

    It’s exactly the opposite for me. I have the notifications, but not the posts!

    • sociallygold

      This was a change made a while ago. You should have the option of toggling between posts and notifications.

Subscribe to our mailing list

* indicates required