Category Archives

25 Articles

How to Use Facebook Hashtags

Up until recently, I have been anti-Facebook Hashtag. Facebook was late to the hashtag game and I thought that they didn’t have any relevance on Facebook. For those who are unfamiliar, hashtags are ways to group conversations online. Adding the # symbol in front of a word or phrase makes it clickable. Hashtag functionality is […]

Twitter Lists Update | A How To

  Twitter is a fast-moving social network loved by many. I use it for multiple reasons; keeping up with friends, networking, staying on top of social media trends and learning about the world. Twitter recently updated their list function to be more robust. Prior to the Twitter List update, you could only create 20 lists, […]

How to Increase Facebook Reach

In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good […]

How to Violate Facebook Guidelines

Facebook makes it tough to get the attention of your fans, and they place buttons to encourage you to promote your posts all over your page. Facebook Guidelines specifically say “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to […]

How to optimize Facebook Events

In this post I’ll explain how to optimize your Facebook events to get the most attendance and to have your event go viral. This technique will take some time to implement, but it will pay off in the end. The below is example is from Metro Chicago Hillel and their event for a Chicago Cubs game. I […]

How to Measure the ROI of B2B Marketing

Earlier I wrote an article about effective ways to use business to business social media to not only get new leads, but build in-person relationships with those businesses. Now that we have identified the strategy, I am going to explain how to measure the ROI (return on investment) of Business to Business Marketing. The strategy […]

How to get more retweets.

How could you not want more retweets. Quick Sprout put together this handy infographic on how to do just that. A RT will get your tweets shared to the networks of their followers. Make sure to thank them for a Retweet and they’ll be likely to do it again. I found this infographic from Timothy Carter’s […]

How to set Facebook Page Goals

A Goal is a desired result a person or a system envisions, plans and commits to achieve—a personal or organizational desired end-point in some sort of assumed development. Many people endeavor to reach goals within a finite time by setting deadlines. Source: Wikipedia Your Facebook page is how you reach your fans, but how do […]

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