Category Archives

112 Articles

Do Facebook Likes Matter?

I always preach that Facebook Likes don’t matter, but I constantly see businesses and orgs posting about how many Likes they have. I also see posts on Facebook about how they need help to reach another Likes milestone. Asking for Likes doesn’t provide any value to your current fans. Are you upsetting them by always […]

How to Measure the ROI of B2B Marketing

Earlier I wrote an article about effective ways to use business to business social media to not only get new leads, but build in-person relationships with those businesses. Now that we have identified the strategy, I am going to explain how to measure the ROI (return on investment) of Business to Business Marketing. The strategy […]

My New Social Media Strategy

Iv’e decided to implement a form of the scientific method with my social media strategy. I love writing in my blog and I have seen an upward trend in visitors from month to month, but only a slight increase. I want to keep this upward trend going and going, but I also want to test […]

3 Tips to Enhance Your Social Media Conversation

I research a lot of Facebook Pages, and I noticed that a lot are used as announcement boards and not conversation zones, which makes them easy to ignore, especially if those messages are constantly repeated. It’s important to have a social media strategy.  1. Asking Questions is the easiest way to enhance the conversation. Think about it, if […]

Guest Post: My Internet Peeves

Guest Post By: Jacob Rosen Social media is one my favorite things about 2013. Whether it’s just passing lots and lots of time on Facebook or tweeting with fellow bloggers, I consider myself to be a bit knowledgeable about the subject – although not quite a guru. But still, many things tick me off in […]

Social Media Training

This past weekend I went to Texas Hillel and gave a social media training session for their Israel Advocacy Team. My two hour session starts with an introduction to Twitter and Facebook as well as social media secrets. Take a look at the Prezi and you may even learn something new   Social media articles […]