Be My Guest…Blogger: Social Media is Fashionable

Hey, hey Socially Gold-ers.  I’m Sarah and I’m a fashion blogger (please don’t roll your eyes just yet).  I’ve been blogging since August 2011 and other than great content, I’ve learned that social media is the most important aspect of blogging.  Social media allows you to engage with your readers, which in turn makes them loyal readers and keeps them coming back.  It took me awhile to see the value in having a Facebook and Twitter account strictly for my blog, but having them has been incredible for my readership.  Now, I recommend having these accounts to anyone who is blogging.

Twitter has been the best angle for me to get to know my readers on a more personal level.  I love how easy it is to connect with someone and share links and pictures.  Not to mention, it’s so easy to connect with brands and shops that you may want to work with in this way.  Almost all businesses have Twitter accounts now so letting them know that you appreciate their brand is a great way to establish a relationship.  Twitter is also a great way to interact with people who aren’t necessarily your typical audience which can only expand your blog readership.

Facebook has been great for me in a different way.  It has allowed me to connect with non-bloggers.  When I first began my Facebook page it was mostly “liked” by my friends and family, but now I get people from all over that have heard about it or had a friend recommend it.  The one social media “fail” I have however relates to Facebook.  I’m still working on getting people to interact with me on my page.  From talking to the people who do like my page I’ve found that the vast majority are reading my blog every day, however I very rarely get comments on my posts, or even “likes”.  I have yet to find out what will work in engaging the readers but it’s something I’m working towards every day.

One last social media tool that I find incredibly beneficial for blogging is a type of forum for your category of blog.  For example, I’m a member of Independent Fashion Bloggers (which is- you guessed it- a group for fashion bloggers).  This group connects you with tons of other fashion bloggers all over the world and lets you participate in challenges, have open discussions on various topics and supports bloggers through their weekly post roundups.  This is especially important for new bloggers and was one of the top ways that I met others when I was first starting out.  

The blogging community is an incredibly supportive one and using social media tools to connect with your audience is the single best way to grow your blog.  If you want to be successful, you have to take the time to respond to your readers and thank them for their support.  And to be able to do that in a personal way now through Facebook and Twitter has revolutionized the way the blogging world works.  Now, having said all that, come visit me at Coming Unstitched and become friends with me.  I’m SO good at being friends.

Comment below if you have a similar experience.

  • Great article full of social media tips for bloggers Sarah. I definitely went at things a bit backwards… getting back into blogging slowly but into the social media scene with a vengeance! (twitter/long time FB diva/tumblr etc.) Getting to know fashion bloggers through such outlets has only enhanced my desire to get more serious about my writing and move on over to WordPress so that I’m better able to connect to people with such.

    I have definitely found twitter to be one of the most enjoyable venues for interacting with fellow bloggers/fashion lovers as well as spread the word. I think at this time Facebook still comes across as more of a “personal” outlet for many. A place to share pics/life story updates and more… but as of late I’ve tried to be more open to “liking” a variety of pages throughout/leaving comments at those that interest me most and make the overall feel of my fb page feel broader. At the end of the day it seems to be more of a personal way to get to know me and what goes on in my day to day as opposed to simply my interests portrayed through a blog post etc.

    As for “comments”? I’m definitely a big fan of leaving comments and inviting such with a question etc. I know that to see a comment left about anything posted/written really goes a long way with the author with regards to feelings of appreciation and satisfaction! Many times it is simply a matter of remembering how such makes US feel and reciprocating that for pages we visit/blogs we encounter. 🙂

    @sassydianamarie

    • I personally find it easier to connect on Twitter, the interface is much simpler than Facebook. When it comes to comments, I think it takes one to know one. If you have a blog, you are more likely to comment on another.

      I am glad you got something out of Sarah’s guest post. Check back next week to see who is next.

  • I’ve been following Sarah’s blog for quite some time and I am always impressed with the variety of topics she discusses, as well as her ability to reconfigure her site! I share her frustration as well with respect to facebook. I get lots of comments and growth in terms of members on my blog but my facebook page is the slowest growing channel.

    • Facebook page fan traffic varies based on the time of day you post and your Facebook’s EdgeRank algorithm. Try using your page to comment on other pages to get your page out there. Do you “like” other pages with your page?

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