Instagram

Advertising Coming to Instagram

 

Filtered photos, food porn and yoga poses will soon be accompanied by advertisements. Instagram announced last week that ads will be coming to the social network.

“In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

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This is the first time that ads will appear on Instagram. Facebook purchased Instagram back in 2012 with hopes of monetizing the platform. Instagram makes a point to say that the ads will look and feel similar to the photos you already enjoy on the platform.

What do you think? Will the introduction of advertisements on Instagram ruin the user experience?

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  • http://crashmyevent.com Wendy

    Yes, it will ruin it. I only follow people on Instagram with beautiful and interesting (to me) photos. That’s a bummer that I’ll have to see ads now, but I guess that’s all part of business isn’t it.

    • Adam Goldberg

      I think it will get worse over time, but the ads will be targeted based on what you Instagram about.