Facebook Engagement

How to Increase Facebook Reach

In this post I’ll show you an example of how to increase your Facebook Reach. Facebook reach is defined as “the number of unique people who have seen your post. Figures are for the first 28 days after a posts’ publication only.” Facebook insights gives you a fabulous amount of information, but it is only as good [...]

What is Crowdfunding?

Crowdfunding is a relatively new term that refers to the act of raising money by asking a crowd for money to fund your idea, project or to help you reach your goal to produce something. In this post I’ll share more details about crowdfunding, why it does and doesn’t work and I’ll ask for your [...]

Social Media Campaign Case Study

What better way to teach you about social media strategy then to show you? In this post I’ll showcase a social media campaign and what you can learn from it. The apartment management company I work with has a community in Atlanta that is hosting a Grand Opening on May 3rd. Our goal is to [...]

[INFOGRAPHIC] Social Media Quick Tips

Free Facebook Event Strategy Webinar

If you saw my tweets this past week, you saw some great content from the Non-profit technology conference. In addition to writing a post or two about what I learned, I wanted to introduce a new Facebook event strategy that will take a bit of a shift in thinking, but should be really effective. Wondering [...]